{"id":10653,"date":"2024-03-05T01:02:24","date_gmt":"2024-03-04T18:02:24","guid":{"rendered":"https:\/\/khaosat.me\/blog\/?p=10653"},"modified":"2025-02-21T10:43:48","modified_gmt":"2025-02-21T03:43:48","slug":"quy-mo-thi-truong-la-gi","status":"publish","type":"post","link":"https:\/\/khaosat.me\/blog\/quy-mo-thi-truong-la-gi\/","title":{"rendered":"Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? T\u1ea1i sao Market size l\u1ea1i quan tr\u1ecdng?"},"content":{"rendered":"\n<p>Th\u1ecb tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay ng\u00e0y c\u00e0ng tr\u1edf n\u00ean gay g\u1eaft, n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. Nhi\u1ec1u chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh vi\u1ec7c <a href=\"https:\/\/khaosat.me\/blog\/quy-mo-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh <strong>quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00fang h\u01b0\u1edbng.<\/p>\n\n\n\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u00e1nh gi\u00e1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t? \u0110\u1eebng qu\u00e1 lo l\u1eafng, trong b\u00e0i vi\u1ebft h\u00f4m nay ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng, c\u00f9ng theo d\u00f5i ngay nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1\/ Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong> (Market size) hay dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng l\u00e0 t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 ho\u1eb7c t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh. Ngo\u00e0i ra, Market size c\u0169ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi t\u1ed5ng doanh thu ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra \u1edf th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t chi\u1ebfc b\u00e1nh, b\u1ea1n c\u1ea7n \u0111o quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 xem chi\u1ebfc b\u00e1nh \u0111\u00f3 l\u1edbn \u0111\u1ebfn c\u1ee1 n\u00e0o, sau \u0111\u00f3 so s\u00e1nh v\u1edbi doanh thu hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty (th\u1ecb ph\u1ea7n mi\u1ebfng b\u00e1nh b\u1ea1n \u0111ang s\u1edf h\u1eefu) \u0111\u1ec3 xem ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty b\u1ea1n. N\u1ebfu mi\u1ebfng b\u00e1nh b\u1ea1n s\u1edf h\u1eefu c\u00f2n qu\u00e1 nh\u1ecf so v\u1edbi quy m\u00f4 chi\u1ebfc b\u00e1nh l\u1edbn th\u00ec ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u00f2n nhi\u1ec1u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 h\u01a1n \u0111\u1ec3 chi\u1ebfm l\u0129nh nhi\u1ec1u th\u1ecb ph\u1ea7n h\u01a1n. C\u00f2n n\u1ebfu mi\u1ebfng b\u00e1nh b\u1ea1n \u0111ang s\u1edf h\u1eefu \u0111\u00e3 g\u1ea7n h\u1ebft chi\u1ebfc b\u00e1nh l\u1edbn th\u00ec ngh\u0129a l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n ph\u00e1t tri\u1ec3n nhanh m\u1ea1nh n\u1eefa, c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi b\u00e9o b\u1edf h\u01a1n.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 kh\u00e1i ni\u1ec7m nghe c\u00f3 v\u1ebb r\u1ea5t tr\u1eebu t\u01b0\u1ee3ng, tuy nhi\u00ean \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p<strong>. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong> s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 \u0111\u00e1p \u00e1n cho c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan t\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng nh\u1eb1m t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong-quan-trong.jpg\" alt=\"Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o\" class=\"wp-image-10783\" width=\"900\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong-quan-trong.jpg 830w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong-quan-trong.jpg 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong-quan-trong.jpg 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong-quan-trong.jpg 600w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><figcaption>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2\/ Ph\u00e2n lo\u1ea1i quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1\/ Ph\u00e2n lo\u1ea1i quy m\u00f4 th\u1ecb tr\u01b0\u1eddng theo \u0111\u1ed9 l\u1edbn<\/h3>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo 3 lo\u1ea1i nh\u01b0 sau:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.1.1\/ Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u1edbn<\/h4>\n\n\n\n<p>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u1edbn l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch, ng\u01b0\u1eddi tham gia v\u00e0 gi\u00e1 tr\u1ecb giao d\u1ecbch \u1edf m\u1ee9c \u0111\u1ed9 l\u1edbn, th\u01b0\u1eddng \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, th\u1ecb tr\u01b0\u1eddng l\u1edbn c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao nh\u01b0ng ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n l\u1edbn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.1.2\/ Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng trung b\u00ecnh<\/h4>\n\n\n\n<p>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng trung b\u00ecnh l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 quy m\u00f4 trung b\u00ecnh v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham gia, s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 th\u1ecb tr\u01b0\u1eddng l\u1edbn, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n \u1edf th\u1ecb tr\u01b0\u1eddng c\u00f3 quy m\u00f4 trung b\u00ecnh l\u00e0 c\u00f3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.1.3\/ Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng nh\u1ecf<\/h4>\n\n\n\n<p>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng nh\u1ecf hay th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi giao d\u1ecbch, s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c giao d\u1ecbch \u1edf m\u1ee9c th\u1ea5p. C\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u1eddng l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng \u0111\u1eb7c bi\u1ec7t, kh\u00f3 ti\u1ebfp c\u1eadn. Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch tuy nh\u1ecf nh\u01b0ng c\u00f3 r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, l\u1ee3i nhu\u1eadn mang l\u1ea1i cao nh\u01b0ng kh\u00f4ng \u0111\u1ee7 l\u1edbn \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2\/ Ph\u00e2n lo\u1ea1i quy m\u00f4 th\u1ecb tr\u01b0\u1eddng theo kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia marketing h\u1ecd th\u01b0\u1eddng chia th\u1ecb tr\u01b0\u1eddng theo kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi 3 lo\u1ea1i quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ch\u00ednh \u0111\u00f3 l\u00e0 TAM, SAM v\u00e0 SOM, c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u chi ti\u1ebft ngay sau \u0111\u00e2y:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.2.1\/ Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng TAM<\/h4>\n\n\n\n<p>TAM l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Total Available Market \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 T\u1ed5ng nhu c\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, th\u1ec3 hi\u1ec7n t\u1ed5ng th\u1ec3 th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi, \u0111\u1ed3ng th\u1eddi c\u0169ng n\u00f3i l\u00ean kh\u1ea3 n\u0103ng x\u00e2m nh\u1eadp v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p. V\u00ed d\u1ee5: B\u1ea1n mu\u1ed1n m\u1edf m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng s\u1eefa chua tr\u00e2n ch\u00e2u, v\u1eady th\u00ec TAM c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng ng\u01b0\u1eddi \u0103n s\u1eefa chua tr\u00e2n ch\u00e2u t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.2.2\/ Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng SAM<\/h4>\n\n\n\n<p>SAM l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Serviceable Available Market c\u00f2n g\u1ecdi l\u00e0 Th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c, th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh hay kh\u1ea3 n\u0103ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p. V\u00ed d\u1ee5 v\u1edbi ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3, doanh nghi\u1ec7p \u0111\u1ee7 s\u1ee9c \u0111\u1ec3 chi\u1ebfm l\u0129nh 30% th\u1ecb tr\u01b0\u1eddng trong v\u00f2ng 2-3 n\u0103m t\u1edbi. N\u1ebfu trong th\u1eddi gian \u0111\u00f3 m\u00e0 kh\u00f4ng th\u1ec3 chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c 30% th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p th\u1ea5p h\u01a1n mong \u0111\u1ee3i, c\u1ea7n xem l\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.2.3\/ Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng SOM<\/h4>\n\n\n\n<p>SOM l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Serviceable Obtainable Market c\u00f3 ngh\u0129a l\u00e0 Th\u1ecb tr\u01b0\u1eddng \u0111ang n\u1eafm gi\u1eef \u0111\u01b0\u1ee3c (th\u1ecb ph\u1ea7n). Trong tr\u01b0\u1eddng h\u1ee3p n\u1ebfu doanh nghi\u1ec7p l\u00e0 \u0111\u01a1n v\u1ecb duy nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng (\u0111\u1ed9c quy\u1ec1n \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ecf) th\u00ec SOM c\u00f3 th\u1ec3 l\u00e0 SAM. Tuy nhi\u00ean v\u1edbi nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ednh to\u00e1n SOM m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/tam-sam-som.jpg\" alt=\"Ph\u00e2n lo\u1ea1i quy m\u00f4 th\u1ecb tr\u01b0\u1eddng theo kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn TAM \/ SAM \/ SOM\" class=\"wp-image-10784\" width=\"900\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/tam-sam-som.jpg 980w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/tam-sam-som.jpg 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/tam-sam-som.jpg 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/tam-sam-som.jpg 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><figcaption>Ph\u00e2n lo\u1ea1i quy m\u00f4 th\u1ecb tr\u01b0\u1eddng theo kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn TAM \/ SAM \/ SOM<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">2.2.4\/ S\u1ef1 kh\u00e1c nhau gi\u1eefa TAM, SAM v\u00e0 SOM<\/h4>\n\n\n\n<p>SOM ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng n\u1eafm gi\u1eef th\u1ecb ph\u1ea7n, SAM ph\u1ea3n \u00e1nh s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf v\u00e0 TAM s\u1ebd ph\u1ea3n \u00e1nh ti\u1ec1m n\u0103ng v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>SOM l\u00e0 con s\u1ed1 b\u00e9 nh\u1ea5t v\u00e0 c\u00f3 gi\u1edbi h\u1ea1n c\u1ee5 th\u1ec3 trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p, TAM l\u00e0 con s\u1ed1 l\u1edbn mang t\u00ednh ch\u1ea5t quy m\u00f4 bao h\u00e0m c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p, c\u00f2n SAM c\u00f3 quy m\u00f4 nh\u1ecf h\u01a1n TAM th\u1ec3 hi\u1ec7n k\u1ef3 v\u1ecdng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n<p>M\u1ed9t khi \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c c\u1ea3 3 ch\u1ec9 s\u1ed1 TAM, SAM v\u00e0 SOM th\u00ec b\u1ea1n s\u1ebd t\u00ecm ra \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3\/ T\u1ea1i sao Market size l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n hi\u1ec3u v\u00e0 n\u1eafm r\u00f5 c\u00e1c th\u00f4ng tin v\u1ec1 <strong>quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong>, b\u1ea1n s\u1ebd tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 \u0111\u1ee7 l\u1edbn, \u0111\u1ee7 ti\u1ec1m n\u0103ng v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 \u0111\u1ea7u t\u01b0?<\/li><li>C\u00f3 n\u00ean ph\u00e1t tri\u1ec3n th\u00eam s\u1ea3n ph\u1ea9m m\u1edbi \u1edf th\u1ecb tr\u01b0\u1eddng n\u00e0y?<\/li><li>N\u00ean m\u1edf r\u1ed9ng \u0111\u1ea7u t\u01b0 v\u1ed1n hay thu h\u1eb9p ngu\u1ed3n v\u1ed1n \u1edf th\u1ecb tr\u01b0\u1eddng n\u00e0y?<\/li><li>C\u1ea7n ngu\u1ed3n v\u1ed1n ban \u0111\u1ea7u l\u00e0 bao nhi\u00eau \u0111\u1ec3 khai ph\u00e1 th\u1ecb tr\u01b0\u1eddng n\u00e0y?<\/li><\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd nh\u1eb1m ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 nhanh ch\u00f3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1\/ <strong>Bi\u1ebft \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng c\u00f3 ti\u1ec1m n\u0103ng hay kh\u00f4ng<\/strong><\/h3>\n\n\n\n<p>Doanh thu, l\u1ee3i nhu\u1eadn l\u00e0 \u0111i\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00e0o c\u0169ng quan t\u00e2m. Vi\u1ec7c ph\u00e2n t\u00edch quy m\u00f4 th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap ng\u01b0\u1eddi kinh doanh bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng trong khu v\u1ef1c, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c ngu\u1ed3n thu. Qua \u0111\u00f3 c\u00f3 th\u1ec3 t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi l\u00e0 l\u1edbn hay nh\u1ecf c\u00f3 \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 kh\u00f4ng. <\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh kinh doanh, vi\u1ec7c theo d\u00f5i quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh k\u1ef3 gi\u00fap doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111ang trong giai \u0111o\u1ea1n n\u00e0o. N\u1ebfu trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 th\u00eam, tung ra s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i nh\u1eb1m thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng. C\u00f2n n\u1ebfu th\u1ecb tr\u01b0\u1eddng \u0111ang trong giai \u0111o\u1ea1n b\u1ea3o h\u00f2a v\u00e0 suy tho\u00e1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc thu h\u1eb9p v\u00e0 b\u1ea3o to\u00e0n ngu\u1ed3n v\u1ed1n \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u00e0u m\u1ee1 h\u01a1n.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u00f2n l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p m\u1edbi \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u00e0 \u0111\u1ea7u t\u01b0. V\u00ec n\u1ebfu ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u1edbi c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n t\u1ed1t th\u00ec s\u1ebd d\u1ec5 d\u00e0ng trong vi\u1ec7c k\u00eau g\u1ecdi v\u1ed1n v\u00e0 thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.2\/ Gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, sau \u0111\u00f3 so s\u00e1nh n\u00f3 v\u1edbi t\u00e0i nguy\u00ean m\u00e0 doanh nghi\u1ec7p \u0111ang c\u00f3, t\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap cho doanh nghi\u1ec7p bi\u1ebft m\u00ecnh \u0111ang \u1edf \u0111\u00e2u trong th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u01b0 ngu\u1ed3n v\u1ed1n, c\u00f4ng ngh\u1ec7, nh\u00e2n l\u1ef1c, qu\u1ea3ng c\u00e1o,&#8230; <\/p>\n\n\n\n<p><strong>N\u1ebfu th\u1ecb tr\u01b0\u1eddng l\u1edbn v\u00e0 c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 ngu\u1ed3n l\u1ef1c m\u1ea1nh h\u01a1n b\u1ea1n<\/strong> th\u00ec c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. <strong>N\u1ebfu th\u1ecb tr\u01b0\u1eddng nh\u1ecf ho\u1eb7c ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n m\u1ea1nh h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7<\/strong> th\u00ec c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea1nh tranh v\u1ec1 gi\u00e1 \u0111\u1ec3 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>N\u1ebfu th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh<\/strong>, ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m v\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00ec c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u1ea3i ti\u1ebfn, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, tung ra nhi\u1ec1u ki\u1ec3u d\u00e1ng m\u1edbi \u0111\u1ec3 k\u00edch th\u00edch th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eb1m duy tr\u00ec t\u1ed1c \u0111\u1ed9  t\u0103ng tr\u01b0\u1eddng doanh thu nhanh nh\u1ea5t c\u00f3 th\u1ec3. <\/p>\n\n\n\n<p><strong>N\u1ebfu th\u1ecb tr\u01b0\u1eddng d\u1ea7n \u0111\u1ebfn giai \u0111o\u1ea1n b\u00e3o h\u00f2a<\/strong>, khi n\u00e0y c\u1ea1nh tranh s\u1ebd gay g\u1eaft h\u01a1n, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1eddng doanh thu d\u1ea7n ch\u1eadm l\u1ea1i, l\u00fac n\u00e0y b\u1ea1n c\u1ea7n \u0111\u1ea9y m\u1ea1nh kh\u00e2u ti\u1ebfp th\u1ecb, h\u1eadu m\u00e3i, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh. <\/p>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng <strong>khi th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o<\/strong>, khi m\u00e0 xu h\u01b0\u1edbng, h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i khi\u1ebfn doanh thu gi\u1ea3m d\u1ea7n th\u00ec h\u00e3y c\u00e2n nh\u1eafc ch\u1ea5p nh\u1eadn c\u1eaft gi\u1ea3m chi ph\u00ed \u0111\u1ec3 t\u1ed3n t\u1ea1i \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u01a1n ho\u1eb7c r\u00fat lui d\u1ea7n kh\u1ecfi th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.3<\/strong>\/ Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh<\/h3>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh \u0111o l\u01b0\u1eddng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t, ph\u1ecfng v\u1ea5n, \u0111i\u1ec1u tra, ph\u00e2n t\u00edch \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 c\u00e1c th\u00f3i quen kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh&#8230; th\u00f4ng qua \u0111\u00f3, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 trong kinh doanh nh\u01b0: L\u00e0m sao \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 nh\u01b0 th\u1ebf n\u00e0o l\u00e0 h\u1ee3p l\u00fd hay kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5&#8230; <\/p>\n\n\n\n<p>Thay v\u00ec vi\u1ec7c c\u1ee9 m\u01a1 h\u1ed3 v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau chung chung, gi\u1edd \u0111\u00e2y b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u th\u1ecb tr\u01b0\u1eddng m\u00ecnh \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd h\u01b0\u1edbng t\u1edbi c\u00f3 ti\u1ec1m n\u0103ng hay kh\u00f4ng, t\u1eeb \u0111\u00f3 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh kinh doanh hay s\u1ebd t\u00ecm con \u0111\u01b0\u1eddng m\u1edbi kh\u1ea3 quan h\u01a1n.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5: <\/strong>N\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u00f3 ngu\u1ed3n v\u1ed1n m\u1ea1nh v\u00e0 b\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n nhanh th\u00ec c\u1ea7n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed th\u1ea5p \u0111\u1ec3 \u0111\u00e8 \u00e9p c\u00e1c \u0111\u1ed1i th\u1ee7. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u00f2n nh\u1ecf, \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 \u0111\u1ed1i \u0111\u1ea7u v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4\/ Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p gi\u00fap x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<p>D\u00f9 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, m\u1edf r\u1ed9ng kinh doanh hay tham gia v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c <strong>Market size<\/strong>. C\u00f3 nhi\u1ec1u c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, trong ph\u1ea1m vi b\u00e0i vi\u1ebft h\u00f4m nay ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 3 c\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1\/ X\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean s\u1ee9c s\u1ea3n xu\u1ea5t<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 d\u1ef1a v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t. Th\u00f4ng qua c\u00e1c b\u00e1o c\u00e1o kinh doanh c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ea3n l\u01b0\u1ee3ng m\u00e0 \u0111\u1ed1i th\u1ee7 s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng m\u1ed7i n\u0103m. Sau \u0111\u00f3, b\u1ea1n t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 s\u1ed1 li\u1ec7u n\u00e0y v\u00e0 nh\u00e2n ch\u00fang cho t\u1ed5ng gi\u00e1 s\u1ea3n ph\u1ea9m trung b\u00ecnh, t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c mi\u1ebfng b\u00e1nh l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00e1 kh\u00f3 th\u1ef1c hi\u1ec7n do kh\u00f4ng ph\u1ea3i \u0111\u1ed1i th\u1ee7 n\u00e0o c\u0169ng c\u00f4ng khai c\u00e1c s\u1ed1 li\u1ec7u kinh doanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2\/ X\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean s\u1ee9c ti\u00eau th\u1ee5 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Th\u00f4ng qua vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1eb1ng b\u1ea3n kh\u1ea3o s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u00ednh \u0111\u01b0\u1ee3c quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n thu th\u1eadp th\u00eam nhi\u1ec1u d\u1eef li\u1ec7u quan tr\u1ecdng v\u1ec1 nh\u1ee9ng kh\u00eda c\u1ea1nh kh\u00e1c li\u00ean quan t\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi quan t\u00e2m ho\u1eb7c \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong m\u1ed9t khu v\u1ef1c.<\/li><li>Th\u00f3i quen mua h\u00e0ng, h\u00e0nh vi kh\u00e1ch h\u00e0ng. <\/li><li>S\u1ed1 ti\u1ec1n h\u1ecd s\u1eb5n s\u00e0ng b\u1ecf ra \u0111\u1ec3 mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/li><li>S\u1edf th\u00edch, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi mua kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau&#8230;<\/li><\/ul>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng kh\u1ea3o s\u00e1t online ho\u1eb7c offline t\u00f9y v\u00e0o t\u1eebng l\u0129nh v\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c nh\u00f3m ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"542\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/nghien-cuu-thi-truong.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-10786\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/nghien-cuu-thi-truong.jpg 900w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/nghien-cuu-thi-truong.jpg 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/nghien-cuu-thi-truong.jpg 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/nghien-cuu-thi-truong.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\n\n\n\n<p><strong>V\u00ed d\u1ee5: <\/strong>B\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 Spa v\u00e0 mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb t\u1eeb 18 &#8211; 30 \u1edf th\u00e0nh ph\u1ed1 A. B\u1ea1n mu\u1ed1n t\u00ednh xem quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u1edf th\u00e0nh ph\u1ed1 A c\u00f3 \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 kh\u00f4ng. Vi\u1ec7c \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u s\u1ed1 li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc \u1edf th\u00e0nh ph\u1ed1 A. <\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed sau khi t\u00ecm hi\u1ec3u c\u00e1c b\u00e1o c\u00e1o th\u1ed1ng k\u00ea v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a nh\u00e0 n\u01b0\u1edbc b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 1.000.000 ng\u01b0\u1eddi \u1edf th\u00e0nh ph\u1ed1 A t\u1eeb 18 &#8211; 30 tu\u1ed5i. Sau \u0111\u00f3, b\u1ea1n s\u1ebd kh\u1ea3o s\u00e1t ng\u1eabu nhi\u00ean 1.000 m\u1eabu \u0111\u1ea1i di\u1ec7n thu\u1ed9c \u0111\u1ed1i t\u01b0\u1ee3ng 18 &#8211; 30 tu\u1ed5i \u1edf th\u00e0nh ph\u1ed1 A, th\u00f4ng qua b\u1ea3n kh\u1ea3o s\u00e1t, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Spa (gi\u1ea3 s\u1eed l\u00e0 20%). B\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u0169ng bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Spa (gi\u1ea3 s\u1eed 2 l\u1ea7n 1 n\u0103m) v\u00e0 s\u1ed1 ti\u1ec1n h\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 cho m\u1ed7i l\u1ea7n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 (gi\u1ea3 s\u1eed l\u00e0 500k).<\/p>\n\n\n\n<p>D\u1ef1a v\u00e0o \u0111\u00f3 b\u1ea1n s\u1ebd t\u00ednh \u0111\u01b0\u1ee3c quy m\u00f4 th\u1ecb tr\u01b0\u1eddng theo 2 gi\u00e1 tr\u1ecb l\u00e0 t\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>T\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng (Volume):<\/strong> C\u1ee9 1.000 ng\u01b0\u1eddi th\u00ec c\u00f3 200 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn Spa t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 20%, v\u1eady th\u00e0nh ph\u1ed1 A c\u00f3 1.000.000 ng\u01b0\u1eddi th\u00ec s\u1ebd c\u00f3 kho\u1ea3ng 1.000.000 x 20% = 200.000 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn Spa.<\/li><li><strong>T\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng (Value):<\/strong> M\u1ed7i n\u0103m trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi s\u1ebd \u0111i Spa 2 l\u1ea7n v\u00e0 s\u1ed1 ti\u1ec1n h\u1ecd th\u01b0\u1eddng chi tr\u1ea3 l\u00e0 500k, v\u1eady t\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng m\u1ed7i n\u0103m s\u1ebd l\u00e0 200.000 ng\u01b0\u1eddi x 2 l\u1ea7n \/ th\u00e1ng x 500.000 m\u1ed7i l\u1ea7n = 200 t\u1ef7 VN\u0110.<\/li><\/ul>\n\n\n\n<p>Sau khi t\u00ednh \u0111\u01b0\u1ee3c t\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd so s\u00e1nh v\u1edbi doanh thu c\u1ee7a c\u00f4ng ty, gi\u1ea3 s\u1eed m\u1ed7i n\u0103m doanh thu c\u1ee7a c\u00f4ng ty b\u1ea1n ch\u1ec9 \u0111\u1ea1t 2 t\u1ef7, so v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng 200 t\u1ef7 th\u00ec ch\u1ec9 chi\u1ebfm 1%. Ngh\u0129a l\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u00f2n r\u1ea5t l\u1edbn v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 m\u1edf r\u1ed9ng th\u00eam chi nh\u00e1nh.<\/p>\n\n\n<div style=\"border-radius: 4px; border: 1px solid #0fd47b; display: flex; flex-direction: column; margin-bottom: 1rem\">\r\n<div style=\"background-image: linear-gradient(-30deg, #FCE38A, #F38181); border-top-left-radius: 4px; border-top-right-radius: 4px; color: white; padding: 1rem;\"><strong>Khaosat.me - N\u1ec1n t\u1ea3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam<\/strong><\/div>\r\n<div style=\"padding: 1rem 1rem 0 1rem;\">Ch\u00fang t\u00f4i chuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> nh\u01b0 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u, \u0111o l\u01b0\u1eddng \u0111\u1ed9 l\u1edbn th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u1ea3o s\u00e1t nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9,...<\/div>\r\n<div style=\"padding: 1rem 1rem 0 1rem;\"> N\u1ebfu Anh\/Ch\u1ecb ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0o t\u1ed1t th\u00ec c\u00f3 th\u1ec3 ch\u1ecdn Khaosat.me \u0111\u1ec3 y\u00ean t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. Ch\u1ec9 v\u1edbi Khaosat.me, Anh\/Ch\u1ecb c\u00f3 trong tay m\u1ecdi c\u00f4ng c\u1ee5 \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/div>\r\n<div style=\"padding: 1rem\">\r\n<ul style=\"margin: 0; list-style-type: none; padding-left: 20px\">\r\n    <li>\u2705 H\u1ec7 th\u1ed1ng t\u1ea1o b\u1ea3ng kh\u1ea3o s\u00e1t online chu\u1ea9n ch\u1ec9nh<\/li>\r\n \t<li>\u2705 C\u1ed9ng \u0111\u1ed3ng 2 tri\u1ec7u \u0111\u00e1p vi\u00ean \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t nghi\u00eam ng\u1eb7t<\/li>\r\n \t<li>\u2705 Thu\u1eadt to\u00e1n AI gi\u00fap chuy\u1ec3n b\u1ea3ng c\u00e2u h\u1ecfi \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/li>\r\n \t<li>\u2705 C\u00f4ng c\u1ee5 thu th\u1eadp, b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u real time<\/li>\r\n<\/ul><\/div>\r\n<div style=\"padding: 0 1rem 1rem 1rem;\">Khaosat.me cam k\u1ebft mang \u0111\u1ebfn cho doanh nghi\u1ec7p k\u1ebft qu\u1ea3 <strong> ch\u00ednh x\u00e1c, nhanh ch\u00f3ng <\/strong> v\u1edbi <strong> chi ph\u00ed h\u1ee3p l\u00fd nh\u1ea5t.<\/strong><\/div>\r\n<strong style=\"padding: 1rem 1rem 0 1rem;\">Khaosat.me - L\u1eafng nghe \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong>\r\n<div style=\"padding: 0.5rem\">\r\n<ul style=\"margin: 0\">\r\n<li>Hotline: <strong>0837 12 32 32<\/strong><\/li>\r\n<li>Email: support@khaosat.me<\/li>\r\n<li>Website: <a href= \" https:\/\/khaosat.me\/ \" > Khaosat.me <\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4.3\/ X\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean doanh s\u1ed1 c\u1ee7a c\u00e1c c\u00f4ng ty trong ng\u00e0nh<\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n bi\u1ebft quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f4ng c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u th\u00eam c\u00e1c kh\u00eda c\u1ea1nh li\u00ean quan nh\u01b0 h\u00e0nh vi, th\u00f3i quen ng\u01b0\u1eddi ti\u00eau d\u00f9ng,&#8230; Th\u00ec c\u00f3 m\u1ed9t c\u00e1ch kh\u00e1 \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng \u0111\u00f3 l\u00e0 thu th\u1eadp s\u1ed1 li\u1ec7u ki\u1ec3m to\u00e1n \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u1ed5ng doanh thu c\u1ee7a ng\u00e0nh m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang kinh doanh. C\u00e1c s\u1ed1 li\u1ec7u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p theo m\u00e3 ng\u00e0nh c\u1ee5 th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c Agency cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c s\u1ed1 li\u1ec7u t\u1ed5ng doanh thu c\u1ee7a ng\u00e0nh v\u00e0 t\u1ed5ng danh s\u00e1ch c\u00e1c c\u00f4ng ty trong ng\u00e0nh.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c kh\u00f3 x\u00e1c \u0111\u1ecbnh m\u00e3 ng\u00e0nh ho\u1eb7c kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u t\u1ed5ng doanh thu ng\u00e0nh. Ch\u00fang ta c\u00f3 th\u1ec3 t\u00ednh \u0111\u01b0\u1ee3c quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean doanh s\u1ed1 c\u1ee7a c\u00e1c c\u00f4ng ty trong ng\u00e0nh, th\u00f4ng th\u01b0\u1eddng ch\u00fang ta s\u1ebd \u00e1p d\u1ee5ng nguy\u00ean t\u00e1c 80\/20 trong kinh doanh. Nguy\u00ean t\u1eafc 80\/20 c\u00f3 \u00fd ngh\u0129a l\u00e0&nbsp;80% doanh s\u1ed1 trong ng\u00e0nh s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb 20% doanh nghi\u1ec7p \u0111\u1ee9ng \u0111\u1ea7u c\u1ee7a ng\u00e0nh \u0111\u00f3.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n ch\u1ecdn ra danh s\u00e1ch nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t trong ng\u00e0nh. Sau \u0111\u00f3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c Agency cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu th\u1eadp s\u1ed1 li\u1ec7u kinh doanh, b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u1ed1i th\u1ee7. Qua \u0111\u00f3, doanh nghi\u1ec7p v\u1eeba c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c ti\u1ec1m l\u1ef1c \u0111\u1ed1i th\u1ee7, v\u1eeba t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c dung l\u01b0\u1ee3ng x\u1ea5p x\u1ec9 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi b\u1eb1ng c\u00e1ch c\u1ed9ng t\u1ed5ng doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u1ea7u ng\u00e0nh l\u1ea1i v\u1edbi nhau.<\/p>\n\n\n<div style=\"border-radius: 4px; border: 1px solid #0fd47b; display: flex; flex-direction: column; margin-bottom: 1rem\">\r\n<div style=\"background-image: linear-gradient(-30deg, #ee7e7b, #e35d9e); border-top-left-radius: 4px; border-top-right-radius: 4px; color: white; padding: 1rem;\"><strong>Khaosat.me - D\u1ecbch v\u1ee5 cung c\u1ea5p s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh th\u1ecb tr\u01b0\u1eddng<\/strong><\/div>\r\n<div style=\"padding: 1rem 1rem 0 1rem;\">Ch\u00fang t\u00f4i cung c\u1ea5p <strong>s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh<\/strong> bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u0103ng k\u00fd kinh doanh t\u1ea1i Vi\u1ec7t Nam, ho\u1ea1t \u0111\u1ed9ng 1 n\u0103m tr\u1edf l\u00ean v\u1edbi cam k\u1ebft:<strong> \u0110\u1ea7y \u0111\u1ee7, Ch\u00ednh x\u00e1c, Chi ti\u1ebft.<\/strong><\/div>\r\n<div style=\"padding: 0.5rem\"><\/div>\r\n<div style=\"padding: 0 1rem 1rem 1rem;\">\u0110\u1ec3 ch\u1ee9ng minh \u0111\u1ed9 uy t\u00edn, Anh\/Ch\u1ecb c\u00f3 th\u1ec3 g\u1eedi m\u00e3 s\u1ed1 thu\u1ebf c\u1ee7a c\u00f4ng ty b\u1ea5t k\u00ec m\u00e0 anh ch\u1ecb bi\u1ebft doanh thu, ch\u00fang t\u00f4i s\u1ebd xu\u1ea5t d\u1eef li\u1ec7u \u0111\u1ec3 anh ch\u1ecb \u0111\u1ed1i chi\u1ebfu.<\/div>\r\n<strong style=\"padding: 1rem 1rem 0 1rem;\">Khaosat.me - L\u1eafng nghe \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong>\r\n<div style=\"padding: 0.5rem\">\r\n<ul style=\"margin: 0\">\r\n<li>Hotline: <strong>0837 12 32 32<\/strong><\/li>\r\n<li>Email: support@khaosat.me<\/li>\r\n<li>Website: <a href= \" https:\/\/khaosat.me\/ \" > Khaosat.me <\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5\/ Quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<p>C\u00f3 kh\u00f4ng \u00edt doanh nghi\u1ec7p xem nh\u1eb9 vi\u1ec7c x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn t\u1edbi nhi\u1ec1u &#8220;th\u1ea5t b\u1ea1i&#8221; kh\u00f4ng \u0111\u00e1ng c\u00f3 do chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4ng h\u1ee3p l\u00fd. V\u1eady \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh Market size m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 th\u00ec c\u1ea7n c\u00e1c b\u01b0\u1edbc nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 gi\u1edbi thi\u1ec7u, ch\u00fang ta c\u00f3 nhi\u1ec1u <strong>c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong>, th\u1ebf nh\u01b0ng theo nhi\u1ec1u chuy\u00ean gia th\u00ec ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh <strong>Market size<\/strong> th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ednh s\u1ee9c ti\u00eau th\u1ee5, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao, c\u00f3 s\u1ef1 ch\u1ee7 \u0111\u1ed9ng v\u00e0 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u1ea5t. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta s\u1ebd c\u00f9ng nhau t\u00ecm hi\u1ec3u c\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh <strong>quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong> d\u1ef1a theo s\u1ee9c ti\u00eau th\u1ee5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 1: T\u00ednh doanh thu v\u00e0 x\u00e1c \u0111\u1ecbnh s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n<p>Gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 Spa, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n k\u1ebft th\u00fac n\u0103m t\u00e0i ch\u00ednh v\u1edbi 10.000 l\u01b0\u1ee3t kh\u00e1ch s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u01a1n gi\u1ea3n, ch\u00fang ta gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng&nbsp;gi\u00e1 trung b\u00ecnh&nbsp;c\u1ee7a m\u1ed9t l\u1ea7n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u00e0 500.000 VN\u0110.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ed1 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 = 10.000 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng m\u1ed7i n\u0103m<\/li><li>Gi\u00e1 1 l\u1ea7n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 = 500.000 VN\u0110<\/li><\/ul>\n\n\n\n<p>V\u1eady <strong>Doanh thu<\/strong> = 10.000 \u00d7 500.000 = 5 t\u1ef7 VN\u0110<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ra th\u1ecb tr\u01b0\u1eddng h\u1eb3n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 c\u1ee7a m\u00ecnh. B\u1edfi v\u1eady, vi\u1ec7c \u0111\u1ecbnh h\u00ecnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 s\u1ebd t\u1ea1o n\u1ec1n m\u00f3ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc sau hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, t\u00e2m l\u00fd, ngh\u1ec1 nghi\u1ec7p, m\u1ee9c thu nh\u1eadp&#8230;. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch t\u1eeb b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 3: \u01af\u1edbc t\u00ednh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng theo Volume (T\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng)<\/h3>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00fang ta s\u1ebd s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u01b0\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed doanh nghi\u1ec7p Spa c\u1ee7a b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb t\u1eeb 18 &#8211; 30 \u1edf th\u00e0nh ph\u1ed1 A. Vi\u1ec7c \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u s\u1ed1 li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc \u1edf th\u00e0nh ph\u1ed1 A. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n l\u1ea5y d\u1eef li\u1ec7u n\u00e0y (v\u00ed d\u1ee5 nh\u01b0 truy c\u1eadp T\u1ed5ng c\u1ee5c \u0111i\u1ec1u tra d\u00e2n s\u1ed1), t\u1ea1i \u0111\u00e2y b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u1ec1 \u0111\u1ed9 tu\u1ed5i, khu v\u1ef1c, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n&#8230; Sau khi t\u00ecm hi\u1ec3u v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 500.000 ng\u01b0\u1eddi \u1edf th\u00e0nh ph\u1ed1 A t\u1eeb 18 &#8211; 30 tu\u1ed5i. <\/p>\n\n\n\n<p>Sau \u0111\u00f3, b\u1ea1n s\u1ebd kh\u1ea3o s\u00e1t ng\u1eabu nhi\u00ean 1.000 m\u1eabu \u0111\u1ea1i di\u1ec7n thu\u1ed9c \u0111\u1ed1i t\u01b0\u1ee3ng 18 &#8211; 30 tu\u1ed5i \u1edf th\u00e0nh ph\u1ed1 A, th\u00f4ng qua b\u1ea3n kh\u1ea3o s\u00e1t, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Spa l\u00e0 200 ng\u01b0\u1eddi. V\u1eady t\u1ef7 l\u1ec7 ng\u01b0\u1eddi quan t\u00e2m d\u1ecbch v\u1ee5 Spa \u1edf th\u00e0nh ph\u1ed1 A l\u00e0 20%. B\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u0169ng bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Spa l\u00e0 2 l\u1ea7n 1 n\u0103m. <\/p>\n\n\n\n<p>Sau khi c\u00f3 c\u00e1c d\u1eef li\u1ec7u n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 <strong>\u01af\u1edbc t\u00ednh t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch ti\u1ec1m n\u0103ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Spa<\/strong> \u1edf th\u00e0nh ph\u1ed1 A v\u00e0 \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 <strong>T\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u00e2n c\u01b0 th\u00e0nh ph\u1ed1 A t\u1eeb 18 &#8211; 30 tu\u1ed5i = 500.000<\/li><li>T\u1ef7 l\u1ec7 ng\u01b0\u1eddi quan t\u00e2m d\u1ecbch v\u1ee5 Spa = 20%<\/li><li>T\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Spa = 2 l\u1ea7n\/n\u0103m<\/li><\/ul>\n\n\n\n<p>V\u1eady <strong>T\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng<\/strong> = 500.000 x 20% x 2 = 200.000 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng m\u1ed7i n\u0103m<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong-1024x509.jpg\" alt=\"\u01af\u1edbc t\u00ednh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-10781\" width=\"900\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong.jpg 1024w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong.jpg 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong.jpg 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong.jpg 1536w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/quy-mo-thi-truong.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>T\u00ednh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 4: T\u00ednh to\u00e1n quy m\u00f4 th\u1ecb tr\u01b0\u1eddng theo Value (T\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng)<\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng \u0111\u1ed9 l\u1edbn th\u1ecb tr\u01b0\u1eddng nh\u00e2n v\u1edbi gi\u00e1 tr\u1ecb trung b\u00ecnh, trong \u0111\u00f3 gi\u00e1 tr\u1ecb trung b\u00ecnh ch\u00ednh l\u00e0 k\u1ef3 v\u1ecdng v\u1ec1 gi\u00e1 m\u00e0 doanh nghi\u1ec7p s\u1ebd d\u1ef1 t\u00ednh \u0111\u01b0a ra cho nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh cung c\u1ea5p.<\/p>\n\n\n\n<p>B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb trung b\u00ecnh b\u1eb1ng c\u00e1ch l\u1ea5y th\u00f4ng tin b\u00e1o c\u00e1o gi\u00e1 c\u1ea3 c\u1ee7a nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c quan s\u00e1t nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 k\u1ef3 v\u1ecdng theo mong mu\u1ed1n.<\/p>\n\n\n\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, ch\u00fang ta c\u1ea7n nghi\u00ean c\u1ee9u gi\u00e1 trung b\u00ecnh c\u1ee7a 1 l\u1ea7n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Spa tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau. Gi\u1ea3 s\u1eed gi\u00e1 trung b\u00ecnh s\u1ebd r\u01a1i v\u00e0o kho\u1ea3ng 500.000 VN\u0110 cho m\u1ed9t l\u1ea7n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Spa.<\/p>\n\n\n\n<p>V\u1eady <strong>T\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng<\/strong> = T\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng x Gi\u00e1 b\u00e1n trung b\u00ecnh = 200.000 x 500.000 = 100 t\u1ef7 VN\u0110<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 5: T\u00ednh to\u00e1n t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng hay c\u00f2n c\u00f3 t\u00ean ti\u1ebfng Anh l\u00e0 Penetration rate, n\u00f3 ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf m\u00e0 doanh nghi\u1ec7p b\u00e1n ra so v\u1edbi t\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng \u01b0\u1edbc t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n\n\n\n<p><strong>C\u00f4ng th\u1ee9c t\u00ednh: <\/strong>T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng = (S\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \/ T\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng) x 100%<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang ta c\u00f3 c\u00e1c d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ed1 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Spa c\u1ee7a c\u00f4ng ty b\u1ea1n = 10.000 l\u01b0\u1ee3t<\/li><li>T\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng = 200.000 l\u01b0\u1ee3t kh\u00e1ch m\u1ed7i n\u0103m<\/li><\/ul>\n\n\n\n<p>V\u1eady <strong>T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng <\/strong>= (10.000 \/ 200.000) * 100% = 5%<\/p>\n\n\n\n<p>D\u1ef1a v\u00e0o Penetration rate doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh \u1edf th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp c\u00e0ng cao th\u00ec c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ebd c\u00e0ng l\u1edbn. C\u0103n c\u1ee9 v\u00e0o s\u1ed1 li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, marketer s\u1ebd \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh, \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng \u00e1n marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 6: T\u00ednh to\u00e1n th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Th\u1ecb ph\u1ea7n l\u00e0 t\u1ef7 l\u1ec7 doanh thu c\u1ee7a m\u1ed9t c\u00f4ng ty trong m\u1ed9t l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng so v\u1edbi t\u1ed5ng doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty trong l\u0129nh v\u1ef1c \u0111\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>C\u00f4ng th\u1ee9c t\u00ednh: <\/strong>Th\u1ecb ph\u1ea7n = (Doanh thu c\u1ee7a c\u00f4ng ty b\u1ea1n \/ T\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng) x 100%<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang ta c\u00f3 c\u00e1c d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Doanh thu = 5 t\u1ef7 VN\u0110<\/li><li>T\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng = 100 t\u1ef7 VN\u0110<\/li><\/ul>\n\n\n\n<p>V\u1eady <strong>Th\u1ecb ph\u1ea7n <\/strong>= (5 \/ 100) * 100% = 5%<\/p>\n\n\n\n<p><strong>L\u01b0u \u00fd:<\/strong> Trong th\u1ef1c t\u1ebf, th\u1ecb ph\u1ea7n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng b\u1eb1ng t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u1edf c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau n\u00ean s\u1ebd c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa gi\u00e1 b\u00e1n c\u1ee7a c\u00f4ng ty b\u1ea1n so v\u1edbi gi\u00e1 b\u00e1n trung b\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6\/ C\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec khi t\u00ednh to\u00e1n quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u t\u00ednh to\u00e1n, b\u1ea1n n\u00ean hi\u1ec3u r\u1eb1ng vi\u1ec7c t\u00ednh to\u00e1n quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 ph\u1ea3i kh\u00e1ch quan v\u1ec1 th\u1ef1c t\u1ebf. N\u1ebfu d\u1eef li\u1ec7u quy m\u00f4 th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y c\u00e1c v\u1ea5n \u0111\u1ec1, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng kh\u00f4ng quan t\u00e2m, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o cho vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 doanh thu khi ra m\u1eaft doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u1edf \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n ho\u1ea1t \u0111\u1ed9ng, ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i, v\u00ec v\u1eady b\u1ea1n s\u1ebd c\u1ea7n t\u00ednh \u0111\u1ebfn xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00f4ng ngh\u1ec7 m\u1edbi ho\u1eb7c th\u00f3i quen mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i. Vi\u1ec7c t\u00ednh to\u00e1n quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh nh\u01b0ng n\u00f3 s\u1ebd gi\u00fap b\u1ea1n suy ngh\u0129 v\u1ec1 c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1edbi c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/luu-y-khi-tinh-toan-quy-mo-thi-truong.jpg\" alt=\"C\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec khi t\u00ednh to\u00e1n quy m\u00f4 th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-10785\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/luu-y-khi-tinh-toan-quy-mo-thi-truong.jpg 1000w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/luu-y-khi-tinh-toan-quy-mo-thi-truong.jpg 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/luu-y-khi-tinh-toan-quy-mo-thi-truong.jpg 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/03\/luu-y-khi-tinh-toan-quy-mo-thi-truong.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>L\u01b0u \u00fd khi t\u00ednh to\u00e1n quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\n\n\n\n<p><strong>V\u00ed d\u1ee5 v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng:<\/strong> C\u00f4ng ty cho thu\u00ea b\u0103ng video Blockbuster \u0111\u00e3 t\u1eebng c\u00f3 m\u1eb7t \u1edf kh\u1eafp n\u01a1i tr\u00ean c\u00e1c con ph\u1ed1 \u1edf n\u01b0\u1edbc Anh. Tuy nhi\u00ean, Blockbuster \u0111\u00e3 kh\u00f4ng d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 tr\u1ef1c tuy\u1ebfn. K\u1ebft qu\u1ea3 l\u00e0 Blockbuster tu\u1ed9t m\u1ea5t th\u1ecb ph\u1ea7n kh\u1ed5ng l\u1ed3 c\u1ee7a m\u00ecnh v\u00e0 \u0111\u00f3ng c\u1eeda. Trong khi \u0111\u00f3, nhi\u1ec1u c\u00f4ng ty truy\u1ec1n h\u00ecnh c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 Netflix ra \u0111\u1eddi \u0111\u00e3 chi\u1ebfm l\u0129nh ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n v\u00e0 ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 suy ngh\u0129 v\u1ec1 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, ngay c\u1ea3 khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang tr\u00ean \u0111\u00e0 th\u00e0nh c\u00f4ng. C\u1ea7n t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7\/ T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Trong kinh doanh, b\u1ea1n c\u00e0ng hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng, c\u00e0ng c\u00f3 s\u1ef1 t\u00ednh to\u00e1n c\u1ee5 th\u1ec3 ch\u00ednh x\u00e1c, chu\u1ea9n b\u1ecb c\u00e0ng c\u1ea9n th\u1eadn v\u00e0 k\u1ef9 l\u01b0\u1ee1ng th\u00ec c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng s\u1ebd c\u00e0ng cao. Vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 <strong>Market size &#8211;<\/strong> <strong>quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong> ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng vi\u1ec7c quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed7i ng\u01b0\u1eddi l\u00e0m kinh doanh. Hy v\u1ecdng, th\u00f4ng qua nh\u1eefng chia s\u1ebb trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u00eam nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u1ec1 Market size c\u0169ng nh\u01b0 nh\u1eefng <strong>c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong>.<\/p>\n\n\n\n<p>H\u00e3y \u00e1p d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c, x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u01b0a c\u00f4ng ty ph\u00e1t tri\u1ec3n, thu v\u1ec1 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. \u0110\u1eebng qu\u00ean truy c\u1eadp website th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u1eadp nh\u1eadp nh\u1eefng th\u00f4ng tin th\u00fa v\u1ecb v\u1ec1 l\u0129nh v\u1ef1c Marketing nh\u00e9. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n<div style=\"border-radius: 4px; border: 1px solid #0fd47b; display: flex; flex-direction: column; margin-bottom: 1rem\">\r\n<div style=\"background-image: linear-gradient(-30deg, #42E695, #3BB2B8); border-top-left-radius: 4px; border-top-right-radius: 4px; color: white; padding: 1rem;\">H\u00e3y <strong> HI\u1ec2U KH\u00c1CH H\u00c0NG <\/strong> tr\u01b0\u1edbc khi <strong> \u0110\u1ed0I TH\u1ee6 <\/strong> c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3!<\/div>\r\n<strong style=\"padding: 1rem 1rem 0 1rem;\">Khaosat.me - L\u1eafng nghe \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong>\r\n<div style=\"padding: 0.5rem\">\r\n<ul style=\"margin: 0\">\r\n<li>Hotline: <strong>0837 12 32 32<\/strong><\/li>\r\n<li>Email: support@khaosat.me<\/li>\r\n<li>Website: <a href= \" https:\/\/khaosat.me\/ \" > Khaosat.me <\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay ng\u00e0y c\u00e0ng tr\u1edf n\u00ean gay g\u1eaft, n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1ef1&#8230;<\/p>\n","protected":false},"author":7,"featured_media":10782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,1862],"tags":[],"yst_prominent_words":[47,183],"class_list":["post-10653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-nghien-cuu-thi-truong","content-wrap"],"_links":{"self":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/10653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/comments?post=10653"}],"version-history":[{"count":62,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/10653\/revisions"}],"predecessor-version":[{"id":10792,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/10653\/revisions\/10792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media\/10782"}],"wp:attachment":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media?parent=10653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/categories?post=10653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/tags?post=10653"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=10653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}