{"id":289,"date":"2016-10-26T08:49:25","date_gmt":"2016-10-26T08:49:25","guid":{"rendered":"https:\/\/blog.khaosat.me\/?p=289"},"modified":"2025-02-21T11:01:03","modified_gmt":"2025-02-21T04:01:03","slug":"khao-sat-dinh-tinh-la-gi","status":"publish","type":"post","link":"https:\/\/khaosat.me\/blog\/khao-sat-dinh-tinh-la-gi\/","title":{"rendered":"Kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh l\u00e0 g\u00ec v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-290\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2016\/10\/training5-e1537374059780-1024x535.png\" alt=\"kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh\" width=\"960\" height=\"502\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2016\/10\/training5-e1537374059780.png 1024w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2016\/10\/training5-e1537374059780.png 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2016\/10\/training5-e1537374059780.png 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2016\/10\/training5-e1537374059780.png 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2016\/10\/training5-e1537374059780.png 2048w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p style=\"text-align: justify;\">Trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00f3 2 lo\u1ea1i kh\u1ea3o s\u00e1t l\u00e0 Qualitative survey &#8211; kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh v\u00e0 Quantitative survey &#8211; \u0111\u1ecbnh l\u01b0\u1ee3ng. V\u1eady Qualitative survey l\u00e0 g\u00ec?<\/p>\n<h2 style=\"text-align: justify;\">1. Kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh l\u00e0 g\u00ec?<\/h2>\n<p style=\"text-align: justify;\">Ch\u00fang ta th\u01b0\u1eddng d\u00f9ng kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh khi b\u1ea1n ch\u01b0a c\u00f3 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng th\u00f4ng tin, c\u1ea7n l\u1ea5y \u00fd ki\u1ebfn tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng hay&nbsp;<span class=\"text_exposed_show\">tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb m\u1ed9t s\u1ed1 ng\u01b0\u1eddi xung quanh&nbsp;<\/span>nh\u1eefng l\u1ef1a ch\u1ecdn c\u1ea7n thi\u1ebft<span class=\"text_exposed_show\">.<\/span> Ngh\u0129a l\u00e0 khi \u0111\u00f3, ch\u00fang ta s\u1ebd d\u00f9ng nh\u1eefng c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi.<\/p>\n<h2 style=\"text-align: justify;\">2. Tr\u01b0\u1eddng h\u1ee3p th\u01b0\u1eddng s\u1eed d\u1ee5ng<\/h2>\n<p style=\"text-align: justify;\">B\u1ea1n mu\u1ed1n l\u00e0m kh\u1ea3o s\u00e1t v\u1ec1 v\u1ea5n \u0111\u1ec1 mua s\u1eafm online c\u1ee7a kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3 b\u1ea1n ch\u01b0a hi\u1ec3u r\u00f5 v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y, b\u1ea1n c\u1ea7n h\u1ecfi c\u00e1c c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 l\u1ea5y th\u00eam nh\u1eefng th\u00f4ng tin \u0111\u1ec3 c\u00f3 c\u01a1 s\u1edf x\u00e2y d\u1ef1ng m\u1ed9t b\u00e0i kh\u1ea3o s\u00e1t ho\u00e0n ch\u1ec9nh s\u00e1t v\u1edbi h\u00e0nh vi th\u1ef1c t\u1ebf. Nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi m\u1edf nh\u01b0:<\/p>\n<p style=\"text-align: justify;\">1. B\u1ea1n \u0111\u00e3 mua s\u1eafm online m\u1ea5y l\u1ea7n trong 3 th\u00e1ng qua?<br>2. Trong ba l\u1ea7n mua s\u1eafm online g\u1ea7n \u0111\u00e2y, b\u1ea1n \u0111\u00e3 d\u00f9ng trang web n\u00e0o nhi\u1ec1u nh\u1ea5t?<\/p>\n<h2 style=\"text-align: justify;\">3. L\u01b0u \u00fd khi s\u1eed d\u1ee5ng<\/h2>\n<p style=\"text-align: justify;\">Ch\u00fang ta ch\u1ec9 n\u00ean d\u00f9ng nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y \u0111\u1ec3 l\u1ea5y \u00fd ki\u1ebfn c\u1ee7a m\u1ed9t nh\u00f3m nh\u1ecf \u0111\u00e1p vi\u00ean, ch\u1ee9 kh\u00f4ng n\u00ean d\u00f9ng ch\u00fang \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng c\u1ea7n kh\u1ea3o s\u00e1t v\u00ec r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p v\u00e0 th\u1ed1ng k\u00ea k\u1ebft qu\u1ea3 v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 tr\u1ea3 l\u1eddi h\u1ebft nh\u1eefng c\u00e2u h\u1ecfi m\u1edf m\u00e0 b\u1ea1n \u0111\u01b0a ra. Do \u0111\u00f3,&nbsp;kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u00e0 th\u00f4i.<\/p>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"highlight\"> <a href=\"https:\/\/khaosat.me\/blog\/nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\"><strong>So s\u00e1nh ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/strong><\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00f3 2 lo\u1ea1i kh\u1ea3o s\u00e1t l\u00e0 Qualitative survey &#8211; kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh&#8230;<\/p>\n","protected":false},"author":2,"featured_media":290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,1862],"tags":[],"yst_prominent_words":[140,1377,1391,1413,1384,950,95,48,1362,1355,1409,1396,1372,1359,1209,964,63,962,1367],"class_list":["post-289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-nghien-cuu-thi-truong","content-wrap"],"_links":{"self":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":8,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/289\/revisions"}],"predecessor-version":[{"id":11392,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/289\/revisions\/11392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/categories?post=289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/tags?post=289"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}