{"id":5001,"date":"2019-07-10T10:23:03","date_gmt":"2019-07-10T03:23:03","guid":{"rendered":"https:\/\/khaosat.me\/blog\/?p=5001"},"modified":"2025-02-21T11:00:10","modified_gmt":"2025-02-21T04:00:10","slug":"nghien-cuu-thi-truong-la-gi","status":"publish","type":"post","link":"https:\/\/khaosat.me\/blog\/nghien-cuu-thi-truong-la-gi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n bi\u1ebft v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"\n<p><a href=\"https:\/\/khaosat.me\/blog\/nghien-cuu-thi-truong-la-gi\/\">V\u00ec sao ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/a> S\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng? \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai? Ph\u1ea3i t\u00ecm h\u1ecd \u1edf \u0111\u00e2u? V\u00ec sao kh\u00e1ch h\u00e0ng l\u1ea1i th\u00edch s\u1ea3n ph\u1ea9m n\u00e0y h\u01a1n s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7? Li\u1ec7u gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00e3 h\u1ee3p l\u00fd ch\u01b0a? V\u00e0 c\u00f2n nhi\u1ec1u nhi\u1ec1u c\u00e2u h\u1ecfi n\u1eefa m\u00e0 gi\u1edbi kinh doanh ph\u1ea3i \u0111au \u0111\u1ea7u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p hay ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u1edbi. Nh\u01b0ng t\u1ea1i sao ph\u1ea3i m\u1ea5t th\u1eddi gian \u0111\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, t\u1ea1i sao kh\u00f4ng b\u1eaft tay l\u00e0m ngay cho n\u00f3ng?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. B\u00e0i h\u1ecdc trong c\u00e2u chuy\u1ec7n c\u1ee7a CEO Khaosat.me<\/h2>\n\n\n\n<p><em>\u201cV\u00e0o n\u0103m 2014, startup \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng \u201ctrung gian giao d\u1ecbch\u201d khi ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u1edf xa kh\u00f4ng th\u1ec3 g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh ESCROW. N\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd nh\u1eadn ti\u1ec1n t\u1eeb ng\u01b0\u1eddi mua v\u00e0 chuy\u1ec3n ti\u1ec1n cho ng\u01b0\u1eddi b\u00e1n n\u1ebfu ng\u01b0\u1eddi mua nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng. Ng\u01b0\u1eddi mua thay v\u00ec chuy\u1ec3n ti\u1ec1n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi b\u00e1n th\u00ec h\u1ecd t\u1ea1o giao d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 tr\u00e1nh b\u1ecb ng\u01b0\u1eddi b\u00e1n l\u1ee3i d\u1ee5ng chi\u1ebfm \u0111o\u1ea1t ti\u1ec1n m\u00e0 kh\u00f4ng g\u1eedi h\u00e0ng.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"391\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/07\/trung-gian-giao-dich-hang-hoa.jpg\" alt=\"Trung gian giao d\u1ecbch\" class=\"wp-image-5206\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/07\/trung-gian-giao-dich-hang-hoa.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/07\/trung-gian-giao-dich-hang-hoa.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Trung gian giao d\u1ecbch <\/figcaption><\/figure><\/div>\n\n\n\n<p><em>Tho\u1ea1t \u0111\u1ea7u nghe \u00fd t\u01b0\u1edfng n\u00e0y r\u1ea5t thuy\u1ebft ph\u1ee5c v\u00ec n\u00f3 s\u1ebd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t trong giao d\u1ecbch tr\u1ef1c tuy\u1ebfn l\u00e0 l\u00f2ng tin. Tuy nhi\u00ean kh\u00f3 kh\u0103n xu\u1ea5t hi\u1ec7n khi tung ra phi\u00ean b\u1ea3n th\u1eed nghi\u1ec7m, l\u00fac b\u1ea5y gi\u1edd, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f3 th\u00f3i quen v\u00e0 th\u1eadm ch\u00ed kh\u00f4ng bi\u1ebft \u0111\u1ebfn thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. N\u1ebfu d\u00f9ng h\u00ecnh th\u1ee9c thanh to\u00e1n COD th\u00ec ph\u00ed trung gian s\u1ebd b\u1ecb \u0111\u1ea9y l\u00ean cao v\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd r\u1eddi b\u1ecf d\u1ecbch v\u1ee5 n\u00e0y.<\/em><\/p>\n\n\n\n<p><em>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 th\u1ea5t b\u1ea1i th\u1ef1c t\u1ebf c\u1ee7a t\u00f4i khi kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. N\u1ebfu nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn thanh to\u00e1n tr\u1ef1c tuy\u1ebfn th\u1ea5p nh\u01b0 v\u1eady th\u00ec t\u00f4i \u0111\u00e3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh tr\u01b0\u1edbc khi ti\u00eau h\u1ebft ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n sai s\u1ea3n ph\u1ea9m.<\/em><\/p>\n\n\n\n<p><em>Nh\u01b0 v\u1eady \u0111\u1ec3 gi\u1ea3m t\u1ec9 l\u1ec7 r\u01a1i v\u00e0o nh\u00f3m c\u00e1c startup th\u1ea5t b\u1ea1i th\u00ec \u0111i\u1ec1u \u0111\u1ea7u l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed3ng th\u1eddi t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u1ea1ch \u0111\u1ecbnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. C\u00f4ng vi\u1ec7c n\u00e0y ch\u00ednh l\u00e0 <a href=\"https:\/\/khaosat.me\/nghien-cuu-thi-truong\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/a>\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market Research) l\u00e0 g\u00ec? <\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay Market Research l\u00e0 ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c nh\u1eb1m \u0111\u01b0a ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong kinh doanh. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap gi\u1ea3m r\u1ee7i ro v\u00e0 h\u1ed7 tr\u1ee3 cho vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp. \u0110i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 vi\u1ec7c n\u1ebfu nh\u00e0 s\u00e1ng l\u1eadp \u0111ang \u1edf trong 1 c\u0103n ph\u00f2ng t\u1ed1i v\u00e0 \u0111ang l\u1ea7n m\u00f2 c\u1eeda ra th\u00ec nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 c\u00e2y n\u1ebfn \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i v\u00e0 nhanh ch\u00f3ng t\u00ecm ra c\u1eeda h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"477\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/nghien-cuu-thi-truong-la-gi.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec\" class=\"wp-image-5207\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/nghien-cuu-thi-truong-la-gi.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/nghien-cuu-thi-truong-la-gi.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec <\/figcaption><\/figure><\/div>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p ch\u1ee7 quan ch\u1ec9 nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t ho\u1eb7c kh\u00f4ng t\u00ecm hi\u1ec3u k\u0129 v\u1ec1 th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 r\u1ee7i ro cao. \u0110\u1ed3ng ngh\u0129a v\u1edbi nhi\u1ec1u h\u1eadu qu\u1ea3 k\u00e8m theo m\u00e0 n\u1eb7ng n\u1ec1 nh\u1ea5t l\u00e0 l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi\u1ebfn d\u1ecbch th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. T\u1ea1i sao nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap gi\u1ea3m r\u1ee7i ro khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/h3>\n\n\n\n<p>N\u1ebfu kh\u00f4ng c\u00f3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 th\u01b0\u1eddng xuy\u00ean \u0111\u1ee9ng tr\u01b0\u1edbc nh\u1eefng quy\u1ebft \u0111\u1ecbnh 50-50, kh\u00f4ng bi\u1ebft li\u1ec7u s\u1ea3n ph\u1ea9m hay chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng n\u00e0y c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng. Nh\u01b0ng n\u1ebfu nh\u00e0 s\u00e1ng l\u1eadp hi\u1ec3u h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ed1i th\u1ee7 th\u00f4ng qua nh\u1eefng b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u00ec l\u00fac n\u00e0y nh\u00e0 s\u00e1ng l\u1eadp \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u1ed1i s\u00e1ch h\u1ee3p l\u00ed h\u01a1n, kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh t\u1ef7 l\u1ec7 50-50 n\u1eefa m\u00e0 c\u00f3 th\u1ec3 l\u00e0 70-30 ho\u1eb7c 20-80. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"395\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/nghien-cuu-thi-truong-giam-rui-ro.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap gi\u1ea3m r\u1ee7i ro\" class=\"wp-image-5209\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/nghien-cuu-thi-truong-giam-rui-ro.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/nghien-cuu-thi-truong-giam-rui-ro.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap gi\u1ea3m r\u1ee7i ro <\/figcaption><\/figure><\/div>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb\ntr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c bi\u1ec7n ph\u00e1p th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00edch\nh\u1ee3p, c\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3\nkh\u00e1ch h\u00e0ng ch\u1ecdn v\u00e0 tin d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u1ea7n l\u01b0u \u00fd nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1nh c\u1eeda 100% mang b\u1ea1n \u0111\u1ebfn th\u00e0nh c\u00f4ng nh\u01b0ng n\u00f3 l\u00e0 chi\u1ebfc la b\u00e0n ch\u1ec9 b\u1ea1n h\u01b0\u1edbng \u0111i \u0111\u1ebfn c\u00e1nh c\u1eeda \u0111\u00f3. Nh\u1edd kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, b\u1ea1n kh\u00f4ng ph\u1ea3i l\u0103ng t\u0103ng lo l\u1eafng v\u1ec1 l\u00e3ng ph\u00ed c\u00f4ng s\u1ee9c, ti\u1ec1n b\u1ea1c v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. C\u00e1c c\u00f4ng d\u1ee5ng h\u1ed7 tr\u1ee3 kh\u00e1c c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"401\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/tim-kiem-thi-truong-moi.jpg\" alt=\"T\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng m\u1edbi \" class=\"wp-image-5210\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/tim-kiem-thi-truong-moi.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/tim-kiem-thi-truong-moi.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> T\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng m\u1edbi <\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Gi\u00fap t\u00ecm ra nh\u1eefng th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u00e0 ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c c\u01a1 h\u1ed9i d\u00e0nh cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, c\u00e1c xu h\u01b0\u1edbng v\u00e0 tri\u1ec3n v\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai.<\/li><li>Cho ph\u00e9p thu g\u1ecdn t\u1ea7m nh\u00ecn v\u00e0 t\u1ed5ng h\u1ee3p ngu\u1ed3n l\u1ef1c v\u00e0o ph\u1ea1m vi nh\u1ea5t \u0111\u1ecbnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 \u01b0u ti\u00ean ph\u00e1t tri\u1ec3n c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 trong ng\u1eafn h\u1ea1ng v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n trong t\u01b0\u01a1ng lai .<\/li><li>Gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh \u0111i\u1ec3m y\u1ebfu. \u0110\u00e1nh gi\u00e1 c\u00e1c n\u1ed7 l\u1ef1c trong th\u1eddi gian qua c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng hay l\u00e3ng ph\u00ed nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eeb \u0111\u00f3 ti\u1ebfn h\u00e0nh nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh t\u1ed1i \u01b0u c\u1ea7n thi\u1ebft.<\/li><li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb \u0111\u00f3 t\u00ecm ra c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Top 9 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng d\u1ee5ng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. Ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tra, kh\u1ea3o s\u00e1t (Surveys):<\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1eed d\u1ee5ng b\u1ea3ng h\u1ecfi kh\u1ea3o s\u00e1t ng\u1eafn g\u1ecdn v\u00e0 \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 l\u1ea5y \u00fd ki\u1ebfn t\u1eeb ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t. M\u1eabu c\u00e0ng l\u1edbn th\u00ec m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c c\u00e0ng cao v\u00e0 k\u1ebft qu\u1ea3 \u0111i\u1ec1u tra c\u00e0ng \u00fd ngh\u0129a. Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u bao g\u1ed3m c\u00e1c d\u1ea1ng sau \u0111\u00e2y:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4.1.1. <em style=\"font-weight: bold;\">Ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp (In-person surveys)<\/em> <\/h4>\n\n\n\n<p>Th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f4ng ng\u01b0\u1eddi qua l\u1ea1i nh\u01b0 n\u01a1i c\u00f4ng c\u1ed9ng, c\u00f4ng vi\u00ean ho\u1eb7c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. M\u1ee5c \u0111\u00edch ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0y nh\u1eb1m qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp. Ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp \u0111\u1ea3m b\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i tuy nhi\u00ean chi ph\u00ed l\u1ea1i cao do c\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"360\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-phong-van-truc-tiep.jpg\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp\" class=\"wp-image-5214\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-phong-van-truc-tiep.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-phong-van-truc-tiep.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp <\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">4.1.2. <strong><em>Kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp (In-person surveys)<\/em><\/strong> <\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t d\u1ea1ng kh\u00e1c c\u1ee7a ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp nh\u01b0ng thay v\u00ec trao \u0111\u1ed5i tr\u00f2 chuy\u1ec7n th\u00ec ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1eeb tr\u01b0\u1edbc, in ra gi\u1ea5y v\u00e0 \u0111\u01b0a cho m\u1ecdi ng\u01b0\u1eddi \u0111i\u1ec1n th\u00f4ng tin. T\u1ef7 l\u1ec7 s\u1ed1 l\u01b0\u1ee3ng ch\u1ea5p thu\u1eadn \u0111\u1ec1 ngh\u1ecb kh\u1ea3o s\u00e1t c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u1ea5p h\u01a1n ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp nh\u01b0ng s\u1ed1 li\u1ec7u l\u1ea1i r\u00f5 r\u00e0ng h\u01a1n, d\u1ec5 d\u00e0ng t\u1ed5ng h\u1ee3p h\u01a1n. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-khao-sat-survey.jpg\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t survey\" class=\"wp-image-5213\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-khao-sat-survey.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-khao-sat-survey.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t survey <\/figcaption><\/figure><\/div>\n\n\n\n<p>Hi\u1ec7n nay Khaosat.me cung c\u1ea5p m\u1ed9t c\u1ea3i ti\u1ebfn c\u1ee7a kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp l\u00e0 thay v\u00ec d\u00f9ng gi\u1ea5y, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tablet ho\u1eb7c smartphone, t\u1ea1o b\u1ea3ng h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi ngay tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u1ea3ng h\u1ecfi v\u00e0 k\u1ebft qu\u1ea3 tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 l\u01b0u tr\u1eef ngay tr\u00ean server, ch\u1ec9 c\u1ea7n \u0111\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n l\u00e0 c\u00f3 th\u1ec3 xem, \u0111i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian nh\u1eadp li\u1ec7u, ph\u00e2n t\u00edch v\u00e0 h\u1ea1n ch\u1ebf sai s\u1ed1. Ngo\u00e0i ra, c\u00f4ng ngh\u1ec7 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u00e0y c\u00f2n s\u1edf h\u1eefu nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c nh\u01b0 ch\u1ee5p \u1ea3nh check-in \u0111\u1ecba \u0111i\u1ec3m, ch\u1ee5p \u1ea3nh ng\u01b0\u1eddi tr\u1ea3 l\u1eddi, ki\u1ec3m so\u00e1t l\u1ed9 tr\u00ecnh kh\u1ea3o s\u00e1t vi\u00ean, qua \u0111\u00f3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 trung th\u1ef1c c\u1ee7a kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4.1.3. <strong><em>Kh\u1ea3o s\u00e1t qua th\u01b0 \u0111i\u1ec7n t\u1eed (Email surveys)<\/em><\/strong> <\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p g\u1eedi b\u1ea3ng h\u1ecfi th\u00f4ng qua Email \u0111\u1ebfn t\u1eadp kh\u00e1ch h\u00e0ng, kh\u1ea3o s\u00e1t qua th\u01b0 \u0111i\u1ec7n t\u1eed c\u1ea7n s\u1ef1 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ea3n h\u1ed3i th\u01b0\u1eddng s\u1ebd \u0111i k\u00e8m v\u1edbi m\u1ed9t b\u00e0i h\u1ecdc n\u00e0o \u0111\u00f3, t\u1ec9 l\u1ec7 ph\u1ea3n h\u1ed3i ch\u1ec9 r\u01a1i v\u00e0o kho\u1ea3ng 3-5% nh\u01b0ng b\u00f9 l\u1ea1i chi ph\u00ed b\u1ecf ra l\u1ea1i v\u00f4 c\u00f9ng r\u1ebb. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/khao-sat-qua-email.jpg\" alt=\"Kh\u1ea3o s\u00e1t qua email\" class=\"wp-image-5215\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/khao-sat-qua-email.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/khao-sat-qua-email.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Kh\u1ea3o s\u00e1t qua email <\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">4.1.4. <strong><em>Kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i (Telephone surveys)<\/em><\/strong> <\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng t\u1eeb tr\u01b0\u1edbc v\u00e0 g\u1ecdi \u0111i\u1ec7n xin \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u00edt t\u1ed1n k\u00e9m, tuy nhi\u00ean do ng\u01b0\u1eddi d\u00e2n kh\u00f4ng m\u1ea5y thi\u1ec7n c\u1ea3m v\u1edbi ti\u1ebfp th\u1ecb t\u1eeb xa n\u00ean b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng th\u01b0\u1eddng r\u1ea5t ng\u1eafn g\u1ecdn, ch\u00fa tr\u1ecdng v\u00e0o \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m theo thang \u0111i\u1ec3m, t\u1ec9 l\u1ec7 ch\u1ea5p nh\u1eadn kh\u1ea3o s\u00e1t d\u1ea1ng n\u00e0y c\u0169ng kh\u00f4ng cao.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/telephone-survey.jpg\" alt=\"Kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i\" class=\"wp-image-5216\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/telephone-survey.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/telephone-survey.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i <\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">4.1.5. <strong><em>Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn (Online surveys)<\/em><\/strong><em> <\/em><\/h4>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o b\u1ea3ng h\u1ecfi kh\u1ea3o s\u00e1t tr\u00ean internet v\u00e0 chia s\u1ebb v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n, h\u1ed9i nh\u00f3m \u0111\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn m\u1ecdi ng\u01b0\u1eddi, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1ed1n r\u1ea5t \u00edt chi ph\u00ed. Tuy nhi\u00ean t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i r\u1ea5t kh\u00f3 d\u1ef1 \u0111o\u00e1n v\u00ec \u00edt c\u00f3 ai d\u00e0nh th\u1eddi gian \u0111\u1ec3 l\u00e0m gi\u00fap kh\u1ea3o s\u00e1t do \u0111\u00f3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi h\u00ecnh th\u1ee9c kh\u1ea3o s\u00e1t nh\u1eadn qu\u00e0 \u0111\u1ec3 khuy\u1ebfn kh\u00edch l\u01b0\u1ee3ng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi (user).<\/p>\n\n\n\n<p>Kh\u1ea3o s\u00e1t nh\u1eadn qu\u00e0 hay kh\u1ea3o s\u00e1t ki\u1ebfm ti\u1ec1n ngh\u0129a l\u00e0 user s\u1ebd \u0111\u0103ng k\u00ed t\u00e0i kho\u1ea3n t\u1ea1i m\u1ed9t website v\u00e0 tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t tr\u00ean \u0111\u00f3, m\u1ed7i c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c t\u00edch \u0111i\u1ec3m, \u0111\u1ea1t m\u00f3c \u0111i\u1ec3m th\u00edch h\u1ee3p user s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0 (th\u1ebb c\u00e0o, voucher gi\u1ea3m gi\u00e1, ti\u1ec1n chuy\u1ec3n v\u00e0o t\u00e0i kho\u1ea3n,\u2026).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"395\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/survey-multiple.jpg\" alt=\"Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn online\" class=\"wp-image-5217\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/survey-multiple.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/survey-multiple.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn online <\/figcaption><\/figure><\/div>\n\n\n\n<p>Tuy nhi\u00ean, m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c l\u1ea1i xu\u1ea5t hi\u1ec7n l\u00e0 k\u1ebft qu\u1ea3 kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u00ec kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c th\u00f4ng tin ph\u1ea3n h\u1ed3i. \u0110\u1ec3 gi\u1ea3i quy\u1ebft t\u00ecnh tr\u1ea1ng \u0111au \u0111\u1ea7u n\u00e0y, Khaosat.me t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng ki\u1ec3m tra \u0111\u1ed9 trung th\u1ef1c trong qu\u00e1 tr\u00ecnh kh\u1ea3o s\u00e1t. Trong b\u1ea3ng h\u1ecfi s\u1ebd xu\u1ea5t hi\u1ec7n nh\u1eefng c\u00e2u test \u0111\u1ed9 trung th\u1ef1c ng\u1eabu nhi\u00ean, n\u1ebfu tr\u1ea3 l\u1eddi sai, thang \u0111i\u1ec3m trung th\u1ef1c s\u1ebd gi\u1ea3m, \u0111\u1ebfn m\u1ee9c nh\u1ea5t \u0111\u1ecbnh user s\u1ebd b\u1ecb h\u1ea1n ch\u1ebf c\u00e1c \u01b0u \u0111\u00e3i, th\u1eadm ch\u00ed kh\u00f3a t\u00e0i kho\u1ea3n. Do \u0111\u00f3 l\u01b0\u1ee3ng user c\u1ee7a Khaosat.me \u0111\u1ea3m b\u1ea3o v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u1eabn ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p class=\"highlight\"> <a href=\"https:\/\/khaosat.me\/blog\/phuong-phap-nghien-cuu-thi-truong\/#Phuong_phap_nghien_cuu_thi_truong_bang_bang_khao_sat_Survey\"><strong>\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tra, kh\u1ea3o s\u00e1t (Surveys)<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. Ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t h\u00e0nh vi (Observation) <\/h3>\n\n\n\n<p> Nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi kh\u1ea3o s\u00e1t \u0111\u00f4i khi kh\u00e1 s\u01a1 x\u00e0i ch\u1ec9 \u0111\u00e1nh cho c\u00f3 ch\u1ee9 ch\u01b0a ch\u1eafc \u0111\u00fang nh\u1eefng g\u00ec h\u1ecd t\u1eebng tr\u1ea3i qua. Do \u0111\u00f3 b\u1eb1ng c\u00e1ch quan s\u00e1t h\u00e0nh vi c\u1ee7a h\u1ecd khi l\u00e0m vi\u1ec7c hay mua s\u1eafm s\u1ebd cho ch\u00fang ta hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f3i quen c\u1ee7a h\u1ecd. Tuy nhi\u00ean ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1ed1n kh\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 thu \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-quan-sat-hanh-vi.jpg\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t h\u00e0nh vi\" class=\"wp-image-5218\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-quan-sat-hanh-vi.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-quan-sat-hanh-vi.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t h\u00e0nh vi <\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"highlight\"> <a href=\"https:\/\/khaosat.me\/blog\/phuong-phap-nghien-cuu-thi-truong\/#Phuong_phap_quan_sat_hanh_vi_Observation\"><strong>\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t h\u00e0nh vi (Observation)<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. Ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n nh\u00f3m (Focus Groups) v\u00e0 ph\u1ecfng v\u1ea5n s\u00e2u (Personal Interviews)<\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd m\u1eddi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi v\u00e0o khu v\u1ef1c t\u00e1ch bi\u1ec7t c\u00f3 g\u1eafn c\u00e1c thi\u1ebft b\u1ecb thu \u00e2m, ghi h\u00ecnh. Ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i s\u1ebd chu\u1ea9n b\u1ecb s\u1eb5n c\u00e1c b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t, th\u01b0\u1eddng l\u00e0 c\u00e2u h\u1ecfi m\u1edf nh\u1eb1m d\u1eaft d\u1eabn cu\u1ed9c th\u1ea3o lu\u1eadn gi\u1eefa nh\u00f3m ng\u01b0\u1eddi n\u00e0y \u0111\u1ec3 thu \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ea7n thi\u1ebft. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"309\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phong-van-nhom.jpg\" alt=\"Nghi\u00ean c\u1ee9u b\u1eb1ng ph\u1ecfng v\u1ea5n nh\u00f3m\" class=\"wp-image-5219\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phong-van-nhom.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phong-van-nhom.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Nghi\u00ean c\u1ee9u b\u1eb1ng ph\u1ecfng v\u1ea5n nh\u00f3m <\/figcaption><\/figure><\/div>\n\n\n\n<p>Ph\u1ecfng v\u1ea5n nh\u00f3m v\u00e0 ph\u1ecfng v\u1ea5n s\u00e2u thu \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u01a1n kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng th\u00f4ng th\u01b0\u1eddng, tuy \u0111\u1ed9 tin c\u1eady th\u1ea5p v\u00ec kh\u00f4ng \u0111\u1ea1i di\u1ec5n cho s\u1ed1 \u0111\u00f4ng nh\u01b0ng l\u1ea1i c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 c\u1ea3m nh\u1eadn t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n\n\n\n<p class=\"highlight\"> <a href=\"https:\/\/khaosat.me\/blog\/phuong-phap-nghien-cuu-thi-truong\/#Phuong_phap_phong_van_nhom_Focus_group\"><strong>\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n nh\u00f3m (Focus Groups)<\/strong><\/a> <br> <strong><a href=\"https:\/\/khaosat.me\/blog\/phuong-phap-nghien-cuu-thi-truong\/#Phuong_phap_phong_van_ca_nhan_In-Depth_Interview\">\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n s\u00e2u (Personal Interviews)<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. Ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i h\u00e0nh vi s\u1eed d\u1ee5ng Internet, m\u1ea1ng x\u00e3 h\u1ed9i, wifi, Big Data<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean nhu c\u1ea7u t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean internet, nh\u1eefng h\u00e0nh vi n\u00e0y ng\u00e0y qua ng\u00e0y \u0111\u01b0\u1ee3c thu th\u1eadp c\u00e0ng nhi\u1ec1u h\u01a1n do \u0111\u00f3 \u0111\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u v\u00f4 c\u00f9ng r\u1ed9ng l\u1edbn v\u00e0 v\u00ec v\u1eady n\u00ean c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng chuy\u00ean m\u00f4n \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u, ph\u00e2n t\u00edch nh\u1eefng th\u00f4ng tin n\u00e0y \u0111\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng d\u1eef li\u1ec7u h\u1eefu d\u1ee5ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"299\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/nghien-cuu-thi-truong-dua-tren-big-data.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean big data\" class=\"wp-image-5220\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/nghien-cuu-thi-truong-dua-tren-big-data.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/nghien-cuu-thi-truong-dua-tren-big-data.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean big data <\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4.5. Ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m (Field trials) <\/h3>\n\n\n\n<p>Tung s\u1ea3n ph\u1ea9m m\u1edbi t\u1ea1i m\u1ed9t v\u00e0i \u0111\u1ecba \u0111i\u1ec3m ti\u1ec1m n\u0103ng \u0111\u1ec3 xem ph\u1ea3n \u1ee9ng kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh th\u00edch h\u1ee3p v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay. Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng  n\u00e0y c\u1ea7n nhi\u1ec1u m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c c\u1eeda h\u00e0ng, doanh nghi\u1ec7p v\u00e0 trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 thu th\u1eadp th\u00f4ng tin d\u1ec5 d\u00e0ng. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-chay-thu-nghiem.jpg\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c nghi\u1ec7m\" class=\"wp-image-5221\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-chay-thu-nghiem.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/phuong-phap-chay-thu-nghiem.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c nghi\u1ec7m <br><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"highlight\"> <a href=\"https:\/\/khaosat.me\/blog\/phuong-phap-nghien-cuu-thi-truong\/#Phuong_phap_thu_nghiem_Central_Location_Test\"><strong>\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m (Field trials)<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. 6 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 v\u1ea5n \u0111\u1ec1 <\/h3>\n\n\n\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p hay kh\u00f4ng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o vi\u1ec7c b\u1ea1n c\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i hay kh\u00f4ng v\u00e0 m\u1ee5c ti\u00eau b\u1ea1n mong mu\u1ed1n l\u00e0 g\u00ec. N\u1ebfu x\u00e1c \u0111\u1ecbnh sai, m\u1ecdi d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 v\u00f4 ngh\u0129a do \u0111\u00f3 b\u01b0\u1edbc 1 r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/marketing-research-giup-xac-dinh-muc-tieu.jpg\" alt=\"Market research gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau\" class=\"wp-image-5222\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/marketing-research-giup-xac-dinh-muc-tieu.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/marketing-research-giup-xac-dinh-muc-tieu.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Market research gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau <\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 2: Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u00edch h\u1ee3p<\/h3>\n\n\n\n<p>T\u00f9y v\u00e0o m\u1ee5c ti\u00eau, quy m\u00f4, ngu\u1ed3n l\u1ef1c m\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1c nhau. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u1edf M\u1ee5c 2 v\u00e0 ch\u1ecdn ra ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p mang l\u1ea1i hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"449\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/chon-phuong-phap-khao-sat-phu-hop.jpg\" alt=\"Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t ph\u00f9 h\u1ee3p\" class=\"wp-image-5223\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/chon-phuong-phap-khao-sat-phu-hop.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/chon-phuong-phap-khao-sat-phu-hop.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t ph\u00f9 h\u1ee3p <\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf v\u00e0 chu\u1ea9n b\u1ecb b\u1ea3ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 m\u1ed7i ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea7n c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb kh\u00e1c nhau nh\u01b0ng chung quy l\u1ea1i v\u1eabn ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch, chu\u1ea9n b\u1ecb b\u1ea3ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 thi\u1ebft k\u1ebf quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1eadt k\u0129 \u0111\u1ec3 thu \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"395\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/thiet-ke-bang-khao-sat.jpg\" alt=\"Thi\u1ebft k\u1ebf b\u1ea3ng kh\u1ea3o s\u00e1t\" class=\"wp-image-5224\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/thiet-ke-bang-khao-sat.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/thiet-ke-bang-khao-sat.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Thi\u1ebft k\u1ebf b\u1ea3ng kh\u1ea3o s\u00e1t <\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 4: Ti\u1ebfn h\u00e0nh thu th\u1eadp th\u00f4ng tin<\/h3>\n\n\n\n<p>T\u1ea1i b\u01b0\u1edbc n\u00e0y b\u1ea1n s\u1ebd ti\u1ebfn h\u00e0nh ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n l\u1ea5y th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a b\u1ea3ng kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, ph\u1ecfng v\u1ea5n l\u1ea5y \u00fd ki\u1ebfn, quan s\u00e1t, th\u1eed nghi\u1ec7m. &nbsp;Trong qu\u00e1 tr\u00ecnh n\u00e0y, c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u1ea1i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"317\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/thu-thap-y-kien-nguoi-dung.jpg\" alt=\"Thu th\u1eadp \u00fd ki\u1ebfn ng\u01b0\u1eddi d\u00f9ng\" class=\"wp-image-5225\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/thu-thap-y-kien-nguoi-dung.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/thu-thap-y-kien-nguoi-dung.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> Thu th\u1eadp \u00fd ki\u1ebfn ng\u01b0\u1eddi d\u00f9ng <\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 5: T\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c<\/h3>\n\n\n\n<p>Sau khi thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft, ch\u00fang ta s\u1ebd t\u1ed5ng h\u1ee3p nh\u1eefng th\u00f4ng tin \u0111\u00f3 th\u00e0nh b\u1ea3ng d\u1eef li\u1ec7u ho\u00e0n ch\u1ec9nh, sau \u0111\u00f3 s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m nh\u01b0 Excel, SPSS, Minitab,\u2026 \u0111\u1ec3 t\u1ea1o \u0111\u1ed3 th\u1ecb m\u1ed9t c\u00e1ch tr\u1ef1c quan gi\u00fap cho qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 mang l\u1ea1i cho doanh nghi\u1ec7p k\u1ebft qu\u1ea3 nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"161\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/cong-cu-phan-tich-du-lieu-khaosat.me_.jpg\" alt=\"C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u khaosat.me\" class=\"wp-image-5226\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/cong-cu-phan-tich-du-lieu-khaosat.me_.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/08\/cong-cu-phan-tich-du-lieu-khaosat.me_.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption> C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u Khaosat.me <\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 6: \u0110\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng, n\u0103ng l\u1ef1c hi\u1ec7n t\u1ea1i, nh\u00e2n \u0111\u1ecbnh xu h\u01b0\u1edbng<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc m\u00e0 m\u1ecdi ng\u01b0\u1eddi li\u00ean quan c\u1ea7n ng\u1ed3i l\u1ea1i \u0111\u1ec3 xem x\u00e9t k\u1ebft qu\u1ea3 v\u1eeba c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p hay ch\u01b0a v\u00e0 \u00e1p d\u1ee5ng k\u1ebft qu\u1ea3 v\u00e0o x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 marketing cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/07\/phan-tich-du-lieu.jpg\" alt=\"ph\u00e2n t\u00edch d\u1eef li\u1ec7u\" class=\"wp-image-7025\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/07\/phan-tich-du-lieu.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/07\/phan-tich-du-lieu.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>\u0110\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6.  Lu\u1eadn<\/h2>\n\n\n\n<p>Ta th\u1ea5y \u0111\u01b0\u1ee3c trong m\u1ed7i tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau, c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau nh\u01b0ng nh\u00ecn chung ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn (Online surveys) n\u1ebfu gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c m\u1eb7t h\u1ea1n ch\u1ebf th\u00ec s\u1ebd l\u00e0 ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t cho ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi v\u00ec t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1: trung th\u1ef1c, nhanh ch\u00f3ng, \u00edt t\u1ed1n k\u00e9m v\u00e0 d\u1ec5 ph\u00e2n t\u00edch.<\/p>\n\n\n\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 th\u1ebf n\u00e0o l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u01b0a? Hi v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft s\u1ebd cho b\u1ea1n m\u1ed9t n\u1ec1n t\u1ea3ng v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f9ng \u0111\u1ed3ng h\u00e0nh v\u1edbi Khaosat.me t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 Market Research trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>V\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Market Research v\u00e0 5 n\u0103m t\u00ecm hi\u1ec3u c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng khaosat.me. Khaosat.me t\u1ef1 tin mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng <a href=\"https:\/\/khaosat.me\/nghien-cuu-thi-truong\"><strong>d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i TP. 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