{"id":6326,"date":"2019-10-28T23:07:05","date_gmt":"2019-10-28T16:07:05","guid":{"rendered":"https:\/\/khaosat.me\/blog\/?p=6326"},"modified":"2025-02-21T10:57:48","modified_gmt":"2025-02-21T03:57:48","slug":"uu-va-nhuoc-diem-tu-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/khaosat.me\/blog\/uu-va-nhuoc-diem-tu-nghien-cuu-thi-truong\/","title":{"rendered":"C\u00f4ng ty n\u00ean t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay thu\u00ea ngo\u00e0i?"},"content":{"rendered":"\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 v\u00e0 \u0111ang th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c vai tr\u00f2 quan tr\u1ecdng c\u1ee7a m\u00ecnh trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. Tuy nhi\u00ean, m\u1ed9t c\u00e2u h\u1ecfi v\u1eabn c\u1ea7n \u0111\u1eb7t ra \u0111\u00f3 l\u00e0: \u0110\u00e2u l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin nghi\u00ean c\u1ee9u c\u1ea7n thi\u1ebft?<\/p>\n\n\n\n<p>S\u1ed1 l\u01b0\u1ee3ng c\u00f4ng ty th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 gi\u1ea3m m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. L\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 v\u00ec c\u00e1c c\u00f4ng ty n\u00e0y th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n. H\u01a1n n\u1eefa, c\u00e1c r\u00e0o c\u1ea3n trong vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c g\u1ee1 b\u1ecf.<br><\/p>\n\n\n\n<p>C\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c c\u00e1c c\u00f4ng ty c\u00f3 n\u00ean kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m s\u1eafp \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u hay m\u1ed9t chi\u1ebfn d\u1ecbch marketing s\u1eafp ra m\u1eaft hay kh\u00f4ng, m\u00e0 n\u00ean l\u00e0 \u0111\u00e2u l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<br><\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty c\u00f3 n\u00ean thu\u00ea d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i hay t\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng in-house. Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e2n s\u00e1ch, quy m\u00f4 c\u1ee7a c\u00f4ng ty v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean, b\u1ea5t k\u1ec3 nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean l\u00e0 g\u00ec, nh\u1eefng l\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf chung c\u1ee7a 2 l\u1ef1a ch\u1ecdn sau \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/in-house-vs-outsource.png\" alt=\"t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay thu\u00ea ngo\u00e0i\" class=\"wp-image-6355\" width=\"600\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/in-house-vs-outsource.png 760w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/in-house-vs-outsource.png 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/in-house-vs-outsource.png 600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>T\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1. <strong>\u01afu \u0111i\u1ec3m<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1.1.1. <strong>Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u1ee3i \u00edch n\u1ec1n t\u1ea3ng c\u1ee7a vi\u1ec7c t\u1ef1 l\u00e0m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed. Vi\u1ec7c thu\u00ea c\u00e1c agency nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0m t\u0103ng chi ph\u00ed l\u00ean r\u1ea5t nhi\u1ec1u v\u00ec kh\u00f4ng ch\u1ec9 c\u00f3 ph\u00ed qu\u1ea3n l\u00fd m\u00e0 c\u00f2n bao g\u1ed3m l\u1ee3i nhu\u1eadn cho agency v\u00e0 chi ph\u00ed th\u01b0\u01a1ng hi\u1ec7u n\u1eefa, agency c\u00e0ng uy t\u00edn, m\u1ee9c ph\u00ed c\u00e0ng cao. Do \u0111\u00f3, \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 online mi\u1ec5n ph\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ef1 l\u1eadp \u0111\u1ed9i kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin h\u1ecd c\u1ea7n. V\u1edbi s\u1ef1 gi\u00fap s\u1ee9c c\u1ee7a c\u00f4ng ngh\u1ec7, vi\u1ec7c t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u1ea3m m\u1ee9c chi ph\u00ed xu\u1ed1ng t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.1.2. <strong>B\u1ea3o m\u1eadt th\u00f4ng tin<\/strong><\/h4>\n\n\n\n<p>Th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi hay m\u1ed9t chi\u1ebfn d\u1ecbch s\u1eafp ra m\u1eaft s\u1ebd \u00edt c\u00f3 nguy c\u01a1 b\u1ecb r\u00f2 r\u1ec9 nh\u01b0 khi l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t b\u00ean th\u1ee9 ba. Tuy r\u1ee7i ro l\u00e0 kh\u00f4ng qu\u00e1 l\u1edbn v\u00ec c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c b\u1eb1ng c\u00e1ch r\u00e0ng bu\u1ed9c b\u1edfi c\u00e1c \u0111i\u1ec1u kho\u1ea3n tr\u00ean h\u1ee3p \u0111\u1ed3ng k\u00ed k\u1ebft gi\u1eefa hai b\u00ean.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.1.3. <strong>Ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c nghi\u00ean c\u1ee9u<\/strong><\/h4>\n\n\n\n<p>Vi\u1ec7c t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap c\u00e1c d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c v\u00e0 nhanh ch\u00f3ng h\u01a1n. C\u00f4ng ty c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng c\u0169ng nh\u01b0 n\u1eafm r\u00f5 v\u1ec1 chi ph\u00ed c\u1ea7n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n. Vi\u1ec7c nghi\u00ean c\u1ee9u s\u1ebd kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u01b0\u01a1ng l\u01b0\u1ee3ng gi\u00e1, gi\u1ea5y t\u1edd th\u1ee7 t\u1ee5c m\u1ed7i l\u1ea7n h\u1ee3p t\u00e1c c\u0169ng nh\u01b0 chi ti\u1ebft d\u1ef1 \u00e1n nh\u01b0 khi l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. V\u00ec l\u00e0 \u201cng\u01b0\u1eddi trong nh\u00e0\u201d n\u00ean vi\u1ec7c giao ti\u1ebfp c\u0169ng nh\u01b0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty c\u0169ng ho\u00e0n to\u00e0n d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-thoi-gian-co-tien.png\" alt=\"t\u1ef1 l\u00e0m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-6357\" width=\"600\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-thoi-gian-co-tien.png 700w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-thoi-gian-co-tien.png 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-thoi-gian-co-tien.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1.2. <strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1.2.1. Ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u<\/h4>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 nh\u1ecf kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n nh\u00e2n l\u1ef1c chuy\u00ean nghi\u1ec7p, k\u1ef9 n\u0103ng \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd khi\u1ebfn doanh nghi\u1ec7p c\u00f3 nguy c\u01a1 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u00ednh x\u00e1c v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra. Do \u0111\u00f3, n\u1ebfu l\u00e0m h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 g\u1ea5y l\u00e3ng ph\u00ed cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.2.2. M\u1ee9c \u0111\u1ed9 trung th\u1ef1c trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u<\/h4>\n\n\n\n<p>Th\u1ee9 nh\u1ea5t, khi t\u1ef1 l\u00e0m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec vi\u1ec7c kh\u00f3 kh\u0103n nh\u1ea5t l\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n xem c\u00f3 th\u1ef1c s\u1ef1 ti\u1ebfp c\u1eadn \u0111\u00e1p vi\u00ean \u0111\u1ec3 kh\u1ea3o s\u00e1t hay kh\u00f4ng hay v\u00ec nh\u00e0 bao vi\u1ec7c n\u00ean l\u00e0m kh\u1ea3o s\u00e1t kh\u1ed1ng cho xong. Th\u1ebf l\u00e0 ph\u1ea3i t\u1ed1n th\u00eam chi ph\u00ed thu\u00ea th\u00eam m\u1ed9t ng\u01b0\u1eddi gi\u00e1m s\u00e1t, \u0111\u00f3 l\u00e0 ch\u01b0a k\u1ec3 mu\u1ed1n kh\u1ea3o s\u00e1t \u1edf c\u00e1c khu v\u1ef1c xa \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng th\u00ec vi\u1ec7c ki\u1ec3m so\u00e1t c\u00e0ng kh\u00f3. <\/p>\n\n\n\n<p>Th\u1ee9 hai, \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 ch\u1ea5p nh\u1eadn \u0111\u1ec1 ngh\u1ecb kh\u1ea3o s\u00e1t h\u01a1n th\u01b0\u1eddng s\u1ebd c\u00f3 nh\u1eefng ph\u1ea7n qu\u00e0 \u0111i k\u00e8m, v\u1eeba t\u1ea1o thi\u1ec7n c\u1ea3m, v\u1eeba gi\u00fap kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn m\u00ecnh. Nh\u01b0ng l\u00e0m sao ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c nh\u1eefng m\u00f3n qu\u00e0 n\u00e0y \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng hay b\u1ecb b\u1ecf t\u00fai ri\u00eang c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c t\u00ednh trung th\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean s\u1ebd g\u00e2y m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed l\u1edbn, kh\u00f4ng nh\u1eefng th\u1ebf c\u00f2n c\u00f3 nguy c\u01a1 sai l\u1ec7ch k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u g\u00e2y h\u1eadu qu\u1ea3 kh\u00f4n l\u01b0\u1eddng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.2.3. Thi\u1ebfu c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chuy\u00ean nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng<\/h4>\n\n\n\n<p>Do kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c c\u00f4ng c\u1ee5 ph\u1ea7n t\u00edch chuy\u00ean nghi\u1ec7p n\u00ean vi\u1ec7c thu th\u1eadp v\u00e0 t\u1ed5ng h\u1ee3p ph\u00e2n t\u00edch th\u00f4ng tin c\u00f2n th\u1ee7 c\u00f4ng, do \u0111\u00f3 g\u00e2y l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 nh\u00e2n l\u1ef1c.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Thu\u00ea c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><br><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. <strong>\u01afu \u0111i\u1ec3m<\/strong> <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">2.1.1. T\u00ednh chuy\u00ean m\u00f4n cao<br><\/h4>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bu\u1ed9c ph\u1ea3i t\u1eadp trung t\u1ed1i \u0111a v\u00e0o chuy\u00ean m\u00f4n \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. H\u1ecd th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5, ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chu\u1ea9n m\u1ef1c \u0111\u1ec3 nh\u1eefng chi\u1ebfn d\u1ecbch nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 h\u01a1n. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.1.2. Ngu\u1ed3n nh\u00e2n l\u1ef1c d\u1ed3i d\u00e0o k\u1ec3 c\u1ea3 nh\u00e2n vi\u00ean l\u1eabn \u0111\u00e1p vi\u00ean<\/h4>\n\n\n\n<p>Do l\u00e0 d\u00e2n trong ng\u00e0nh n\u00ean c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u00f3 m\u1ed1i li\u00ean k\u1ebft v\u1edbi nhi\u1ec1u h\u1ed9i nh\u00f3m, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00fang v\u1edbi nhu c\u1ea7u kh\u1ea3o s\u00e1t. K\u00e8m v\u1edbi l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n vi\u00ean \u0111\u00e3 quen v\u1edbi ngh\u1ec1 n\u00ean s\u1ebd c\u00f3 nh\u1eefng k\u1ef9 thu\u1eadt ti\u1ebfp c\u1eadn \u0111\u00e1p vi\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.1.3. Kh\u00e1ch quan h\u01a1n trong qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin<\/h4>\n\n\n\n<p>N\u1ebfu cu\u1ed9c kh\u1ea3o s\u00e1t di\u1ec5n ra tr\u00ean \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c face-to-face, \u0111\u1ed9i nh\u00e0 s\u1ebd c\u00f3 xu h\u01b0\u1edbng v\u00f4 th\u1ee9c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u khi ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u01b0a ra nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c. Ngo\u00e0i ra, nh\u1eefng \u0111\u00e1p vi\u00ean c\u0169ng s\u1ebd \u0111\u01b0a ra nh\u1eefng ph\u1ea3n h\u1ed3i c\u00f3 ph\u1ea7n t\u00edch c\u1ef1c h\u01a1n khi h\u1ecd n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi m\u1ed9t b\u00ean th\u1ee9 ba \u0111\u1ed9c l\u1eadp. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u b\u1ecb sai l\u1ec7ch, v\u00ec th\u1ebf m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi b\u00ean th\u1ee9 ba s\u1ebd mang t\u00ednh kh\u00e1ch quan, ch\u00ednh x\u00e1c h\u01a1n.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-tien-co-thoi-gian.png\" alt=\"thu\u00ea c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-6358\" width=\"600\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-tien-co-thoi-gian.png 700w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-tien-co-thoi-gian.png 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-tien-co-thoi-gian.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. <strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">2.2.1. Chi ph\u00ed cao khi thu\u00ea d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/h4>\n\n\n\n<p>Tuy c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch khi thu\u00ea d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, tuy nhi\u00ean m\u1ed9t l\u1ea7n n\u1eefa h\u1ea1n ch\u1ebf c\u1ee7a thu\u00ea ngo\u00e0i l\u1ea1i l\u00e0 v\u1ec1 m\u1eb7t chi ph\u00ed. B\u1edfi vi\u1ec7c thu\u00ea b\u00ean th\u1ee9 3 s\u1ebd \u0111\u1ed3ng ngh\u0129a ph\u1ea3i g\u00e1nh lu\u00f4n ph\u1ea7n l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty \u0111\u00f3 v\u00e0 c\u00e1c kho\u1ea3n ph\u00ed ph\u00e1t sinh, \u0111i\u1ec1u n\u00e0y khi\u1ebfn chi ph\u00ed \u0111\u1ed9i l\u00ean r\u1ea5t nhi\u1ec1u, th\u1eadm ch\u00ed g\u1ea5p 3 &#8211; 4 l\u1ea7n so v\u1edbi th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.2.2. Kh\u00f3 kh\u0103n trong vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c<\/h4>\n\n\n\n<p>Vi\u1ec7c c\u00e2n nh\u1eafc \u0111\u1ec3 l\u1ef1a ch\u1ecdn ra doanh nghi\u1ec7p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 h\u1ee3p t\u00e1c c\u0169ng v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. V\u00ec l\u00fd do b\u1ea3o m\u1eadt th\u00f4ng tin v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u1ea7n suy ngh\u0129 \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed1i t\u00e1c c\u00f3 uy t\u00edn, kinh nghi\u1ec7m v\u00e0 c\u00f3 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n cao \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c chi\u1ebfn d\u1ecbch nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh, \u0111\u1ec3 vi\u1ec7c \u0111\u1ea7u t\u01b0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t. Ngo\u00e0i ra, v\u1ec1 m\u1ee9c \u0111\u1ed9 trung th\u1ef1c kh\u00f4ng ph\u1ea3i c\u00f4ng ty n\u00e0o c\u0169ng nh\u01b0 nhau m\u00e0 s\u1ebd \u0111i \u0111\u00f4i v\u1edbi uy t\u00edn c\u1ee7a c\u00f4ng ty \u0111\u00f3, c\u00f4ng ty c\u00e0ng uy t\u00edn th\u00ec chi ph\u00ed s\u1ebd c\u00e0ng m\u1eafc. <\/p>\n\n\n<div style=\"border-radius: 4px; border: 1px solid #0fd47b; display: flex; flex-direction: column; margin-bottom: 1rem\">\r\n<div style=\"background-image: linear-gradient(-30deg, #FCE38A, #F38181); border-top-left-radius: 4px; border-top-right-radius: 4px; color: white; padding: 1rem;\"><strong>Khaosat.me - N\u1ec1n t\u1ea3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam<\/strong><\/div>\r\n<div style=\"padding: 1rem 1rem 0 1rem;\">Ch\u00fang t\u00f4i chuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> nh\u01b0 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u, \u0111o l\u01b0\u1eddng \u0111\u1ed9 l\u1edbn th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u1ea3o s\u00e1t nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9,...<\/div>\r\n<div style=\"padding: 1rem 1rem 0 1rem;\"> N\u1ebfu Anh\/Ch\u1ecb ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0o t\u1ed1t th\u00ec c\u00f3 th\u1ec3 ch\u1ecdn Khaosat.me \u0111\u1ec3 y\u00ean t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. Ch\u1ec9 v\u1edbi Khaosat.me, Anh\/Ch\u1ecb c\u00f3 trong tay m\u1ecdi c\u00f4ng c\u1ee5 \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/div>\r\n<div style=\"padding: 1rem\">\r\n<ul style=\"margin: 0; list-style-type: none; padding-left: 20px\">\r\n    <li>\u2705 H\u1ec7 th\u1ed1ng t\u1ea1o b\u1ea3ng kh\u1ea3o s\u00e1t online chu\u1ea9n ch\u1ec9nh<\/li>\r\n \t<li>\u2705 C\u1ed9ng \u0111\u1ed3ng 2 tri\u1ec7u \u0111\u00e1p vi\u00ean \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t nghi\u00eam ng\u1eb7t<\/li>\r\n \t<li>\u2705 Thu\u1eadt to\u00e1n AI gi\u00fap chuy\u1ec3n b\u1ea3ng c\u00e2u h\u1ecfi \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/li>\r\n \t<li>\u2705 C\u00f4ng c\u1ee5 thu th\u1eadp, b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u real time<\/li>\r\n<\/ul><\/div>\r\n<div style=\"padding: 0 1rem 1rem 1rem;\">Khaosat.me cam k\u1ebft mang \u0111\u1ebfn cho doanh nghi\u1ec7p k\u1ebft qu\u1ea3 <strong> ch\u00ednh x\u00e1c, nhanh ch\u00f3ng <\/strong> v\u1edbi <strong> chi ph\u00ed h\u1ee3p l\u00fd nh\u1ea5t.<\/strong><\/div>\r\n<strong style=\"padding: 1rem 1rem 0 1rem;\">Khaosat.me - L\u1eafng nghe \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong>\r\n<div style=\"padding: 0.5rem\">\r\n<ul style=\"margin: 0\">\r\n<li>Hotline: <strong>0837 12 32 32<\/strong><\/li>\r\n<li>Email: support@khaosat.me<\/li>\r\n<li>Website: <a href= \" https:\/\/khaosat.me\/ \" > Khaosat.me <\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>C\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ea3 hai?<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p c\u1ea3 hai l\u1ef1a ch\u1ecdn c\u0169ng l\u00e0 m\u1ed9t \u00fd r\u1ea5t hay. Ta c\u00f3 th\u1ec3 chia c\u00f4ng vi\u1ec7c theo t\u1eebng ph\u1ea7n, nh\u01b0 ph\u1ea7n nghi\u00ean c\u1ee9u b\u1ea3ng kh\u1ea3o s\u00e1t th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1edd t\u01b0 v\u1ea5n r\u1ed3i t\u1ef1 l\u00e0m. Ph\u1ea7n t\u00ecm ki\u1ebfm \u0111\u00e1p vi\u00ean th\u00ec c\u00f3 th\u1ec3 thu\u00ea ngo\u00e0i n\u1ebfu kh\u00f4ng \u0111\u1ee7 nh\u00e2n l\u1ef1c v\u00e0 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u1ea3o s\u00e1t \u0111\u1ec3 gi\u00e1m s\u00e1t qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin. Ti\u1ebfp \u0111\u1ebfn l\u00e0 ph\u1ea7n x\u1eed l\u00fd s\u1ed1 li\u1ec7u v\u00e0 l\u1eadp b\u00e1o c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tool. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/In-House-vs-Outsourcing.png\" alt=\"In House Or Outsourcing\" class=\"wp-image-6356\" width=\"600\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/In-House-vs-Outsourcing.png 800w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/In-House-vs-Outsourcing.png 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/In-House-vs-Outsourcing.png 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/In-House-vs-Outsourcing.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u01b0ng doanh nghi\u1ec7p c\u1ea7n ph\u00e2n c\u00f4ng r\u00f5 r\u00e0ng c\u00f4ng vi\u1ec7c n\u00e0o do ai th\u1ef1c hi\u1ec7n? C\u00e1c k\u00eanh \u0111\u1ec3 giao ti\u1ebfp v\u1edbi nhau l\u00e0 g\u00ec? C\u0169ng nh\u01b0 ai s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5ng th\u1ec3 cho k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u. N\u1ebfu minh b\u1ea1ch, r\u00f5 r\u00e0ng th\u00ec m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p n\u00e0y s\u1ebd r\u1ea5t t\u1ed1i \u01b0u, v\u1eeba gi\u00fap gi\u1ea3m b\u1edbt chi ph\u00ed \u0111\u00e1ng k\u1ec3, v\u1eeba \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 <\/p>\n\n\n\n<p>Th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 \u0111i\u1ec1u \u0111\u00f3 Khaosat.me \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u00e0 \u1edf \u0111\u00f3 <strong>doanh nghi\u1ec7p v\u00e0 Khaosat.me s\u1ebd c\u00f9ng nhau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/strong>t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p v\u1eeba <strong>gi\u1ea3m chi ph\u00ed<\/strong>, v\u1eeba<strong> s\u1edf h\u1eefu d\u1eef li\u1ec7u ch\u00ednh x\u00e1c<\/strong> \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Khaosat s\u1ebd cung c\u1ea5p c\u1ed9ng \u0111\u1ed3ng \u0111\u00e1p vi\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m \u0111\u1ecbnh g\u1eaft gao \u0111\u1ec3 mang \u0111\u1ebfn cho doanh nghi\u1ec7p nh\u1eefng d\u1eef li\u1ec7u ch\u00ednh x\u00e1c nh\u1ea5t.<\/li><li>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i m\u1ecdi qu\u00e1 tr\u00ecnh Khaosat.me th\u1ef1c hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o online \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c.<\/li><\/ul>\n\n\n\n<p class=\"highlight\">Tham kh\u1ea3o th\u00eam th\u00f4ng tin v\u00e0 b\u1ea3ng gi\u00e1 t\u1ea1i: <a href=\"https:\/\/khaosat.me\/nghien-cuu-thi-truong\"><strong>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Khaosat.me<\/strong><\/a><\/p>\n\n\n<div style=\"border-radius: 4px; border: 1px solid #0fd47b; display: flex; flex-direction: column; margin-bottom: 1rem\">\r\n<div style=\"background-image: linear-gradient(-30deg, #42E695, #3BB2B8); border-top-left-radius: 4px; border-top-right-radius: 4px; color: white; padding: 1rem;\">H\u00e3y <strong> HI\u1ec2U KH\u00c1CH H\u00c0NG <\/strong> tr\u01b0\u1edbc khi <strong> \u0110\u1ed0I TH\u1ee6 <\/strong> c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3!<\/div>\r\n<strong style=\"padding: 1rem 1rem 0 1rem;\">Khaosat.me - L\u1eafng nghe \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong>\r\n<div style=\"padding: 0.5rem\">\r\n<ul style=\"margin: 0\">\r\n<li>Hotline: <strong>0837 12 32 32<\/strong><\/li>\r\n<li>Email: support@khaosat.me<\/li>\r\n<li>Website: <a href= \" https:\/\/khaosat.me\/ \" > Khaosat.me <\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u1ed7i doanh nghi\u1ec7p d\u00f9 nh\u1ecf hay l\u1edbn. Vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00e0 v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay. Vi\u1ec7c l\u1ef1a ch\u1ecdn thu\u00ea ngo\u00e0i hay x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng in-house tuy thu\u1ed9c nhi\u1ec1u v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 ng\u00e2n s\u00e1ch v\u00e0 m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean c\u1ee7a vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 v\u00e0 \u0111ang th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c vai tr\u00f2 quan tr\u1ecdng c\u1ee7a m\u00ecnh trong c\u00e1c&#8230;<\/p>\n","protected":false},"author":7,"featured_media":6353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,1862],"tags":[],"yst_prominent_words":[1175,344,1163,1161,45,42,51,183,1168,959,43,41,40,1183,46,44,1167,1170,1162,60],"class_list":["post-6326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-nghien-cuu-thi-truong","content-wrap"],"_links":{"self":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/6326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/comments?post=6326"}],"version-history":[{"count":30,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/6326\/revisions"}],"predecessor-version":[{"id":10097,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/6326\/revisions\/10097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media\/6353"}],"wp:attachment":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media?parent=6326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/categories?post=6326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/tags?post=6326"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=6326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}