{"id":8529,"date":"2021-04-22T13:20:02","date_gmt":"2021-04-22T06:20:02","guid":{"rendered":"https:\/\/khaosat.me\/blog\/?p=8529"},"modified":"2025-02-21T10:54:11","modified_gmt":"2025-02-21T03:54:11","slug":"nghien-cuu-thi-truong-truc-tuyen-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/khaosat.me\/blog\/nghien-cuu-thi-truong-truc-tuyen-tai-viet-nam\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn c\u00f3 \u0111\u00e1ng tin c\u1eady kh\u00f4ng?"},"content":{"rendered":"\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng khi doanh nghi\u1ec7p c\u00f3 d\u1ef1 \u0111\u1ecbnh gia nh\u1eadp v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, ho\u1eb7c c\u00f3 k\u1ebf ho\u1ea1ch tung ra s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi. V\u1eady v\u00ec sao ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online hay offline \u0111ang chi\u1ebfm \u01b0u th\u1ebf t\u1ea1i Vi\u1ec7t Nam? Tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn <\/strong>nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3? H\u00e3y c\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 cho m\u00ecnh nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t nh\u00e9.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/khaosat.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea1o ngay m\u1ed9t chi\u1ebfn d\u1ecbch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn thu h\u00fat v\u1edbi Khaosat.me! <\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u2193<\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"600px\" src=\"https:\/\/khaosat.me\/embed\/survey\/mau-khao-sat-tieu-dung-07ecd45\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec m\u00e0 l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?<\/h2>\n\n\n\n<p>Theo Khaosat.me: <strong>&#8220;Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay Market Research l\u00e0 ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c nh\u1eb1m \u0111\u01b0a ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong kinh doanh. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap gi\u1ea3m r\u1ee7i ro v\u00e0 h\u1ed7 tr\u1ee3 cho vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp.&#8221;<\/strong><\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, doanh nghi\u1ec7p s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng h\u1ee3p l\u00fd.<\/li><li>T\u00ecm ra th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng cho c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li><li>Thi\u1ebft l\u1eadp, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing<\/li><li>Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u00eam c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi cho s\u1ea3n ph\u1ea9m.<\/li><li>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, nh\u1eefng th\u00e1ch th\u1ee9c, c\u01a1 h\u1ed9i \u1edf th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi, \u0111\u00e1nh gi\u00e1 c\u00f4ng vi\u1ec7c c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng \u0111\u1ec3 c\u00f3 nh\u1eefng ph\u01b0\u01a1ng \u00e1n \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p.<\/li><li>C\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ed5ng h\u1ee3p ngu\u1ed3n l\u1ef1c v\u00e0o ph\u1ea1m vi ti\u1ec1m n\u0103ng nh\u1eb1m t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 n\u0103ng su\u1ea5t c\u00f4ng vi\u1ec7c. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp c\u00f4ng vi\u1ec7c v\u00e0 \u01b0u ti\u00ean c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 ng\u1eafn h\u1ea1n, \u0111\u1ed3ng th\u1eddi l\u00ean k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n cho qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u1eefng ch\u1eafc trong t\u01b0\u01a1ng lai.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/nghien-cuu-thi-truong-online.jpg\" alt=\"V\u00ec sao market research l\u1ea1i quan tr\u1ecdng?\" class=\"wp-image-8580\" width=\"720\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/nghien-cuu-thi-truong-online.jpg 1024w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/nghien-cuu-thi-truong-online.jpg 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/nghien-cuu-thi-truong-online.jpg 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/nghien-cuu-thi-truong-online.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Mu\u1ed1n kinh doanh hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. C\u00e1c h\u00ecnh th\u1ee9c nghi\u00ean c\u1ee9u kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<p>Hi\u1ec7n nay, c\u00f3 2 h\u00ecnh th\u1ee9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng online v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng offline:<\/p>\n\n\n\n<p><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng online<\/strong> hay <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn<\/strong> bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u00ean m\u1ea1ng Internet. <\/p>\n\n\n\n<p><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng offline <\/strong>hay nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c kh\u1ea3o s\u00e1t, thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau b\u1eb1ng nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n, g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>M\u1ed7i h\u00ecnh th\u1ee9c nghi\u00ean c\u1ee9u kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, tuy nhi\u00ean v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a x\u00e3 h\u1ed9i, vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c tr\u1ef1c tuy\u1ebfn \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a th\u1eddi \u0111\u1ea1i v\u00e0 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng c\u0169ng v\u1eady. \u0110\u1ec3 gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t h\u01a1n, ch\u00fang ta s\u1ebd c\u00f9ng \u0111i\u1ec3m qua t\u00ecnh h\u00ecnh kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online c\u1ee7a c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. T\u00ecnh h\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn \u1edf Vi\u1ec7t Nam<\/h2>\n\n\n\n<p>Hi\u1ec7n nay, t\u1ea1i Vi\u1ec7t Nam c\u00f3 t\u1edbi 69 tri\u1ec7u ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1ea3i tr\u00ed, li\u00ean h\u1ec7 b\u1ea1n b\u00e8, chia s\u1ebb kho\u1ea3nh kh\u1eafc, m\u1eb9o v\u1eb7t cu\u1ed9c s\u1ed1ng v\u00e0 k\u1ec3 c\u1ea3 qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng.&nbsp;&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t con s\u1ed1 c\u00f3 th\u1ec3 n\u00f3i l\u00e0 &#8220;kh\u1ed5ng l\u1ed3&#8221; ch\u00ednh l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t quy m\u00f4 2000 ng\u01b0\u1eddi c\u1ee7a Khaosat.me, c\u00f3 t\u1edbi 71% s\u1ed1 ng\u01b0\u1eddi mu\u1ed1n tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn th\u00f4ng qua app v\u00e0 website, 25% ng\u01b0\u1eddi mu\u1ed1n nh\u1eadn v\u00e0 tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t online qua email v\u00e0 ch\u1ec9 c\u00f3 4% s\u1ed1 ng\u01b0\u1eddi mu\u1ed1n tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t tr\u00ean gi\u1ea5y. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf,<strong> <\/strong>kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/vi-sao-phai-danh-gia-su-hai-long-khach-hang.png\" alt=\"Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng so v\u1edbi kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng\" class=\"wp-image-6212\" width=\"720\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/vi-sao-phai-danh-gia-su-hai-long-khach-hang.png 695w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/vi-sao-phai-danh-gia-su-hai-long-khach-hang.png 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/vi-sao-phai-danh-gia-su-hai-long-khach-hang.png 600w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><figcaption>Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng<\/figcaption><\/figure><\/div>\n\n\n\n<p>Tuy nhi\u00ean, c\u00f3 m\u1ed9t th\u1ef1c t\u1ebf l\u00e0 t\u00ecnh h\u00ecnh nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam l\u1ea1i ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0 ph\u00e1t tri\u1ec3n, s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng ty \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y c\u00f2n r\u1ea5t gi\u1edbi h\u1ea1n. B\u1edfi nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u00f2n tin v\u00e0o ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng, v\u00ec theo h\u1ecd n\u00f3 \u0111\u1ea3m b\u1ea3o t\u00ednh an to\u00e0n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.&nbsp;V\u1eady theo b\u1ea1n, gi\u1eefa hai h\u00ecnh th\u1ee9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng n\u00e0y, \u0111\u00e2u s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng offline c\u00f3 th\u1eadt s\u1ef1 tin c\u1eady nh\u01b0 m\u1ecdi ng\u01b0\u1eddi v\u1eabn ngh\u0129<\/h2>\n\n\n\n<p>Ch\u00fang ta th\u01b0\u1eddng nghe v\u1ec1 vi\u1ec7c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp s\u1ebd c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 tin t\u01b0\u1edfng h\u01a1n b\u1edfi v\u00ec n\u00f3 l\u00e0 giao ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi, qua \u0111\u00f3 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t s\u1ebd tr\u1ea3 l\u1eddi th\u00e0nh th\u1eadt h\u01a1n. Tuy nhi\u00ean, theo t\u00e2m l\u00fd h\u1ecdc th\u00ec k\u1ebft qu\u1ea3 ho\u00e0n to\u00e0n kh\u00e1c nh\u01b0 ch\u00fang ta ngh\u0129, v\u00ec con ng\u01b0\u1eddi c\u00f3 t\u01b0 duy b\u1eadc cao, m\u1ed7i ng\u01b0\u1eddi c\u00f3 t\u00ednh c\u00e1ch c\u0169ng nh\u01b0 c\u00e1ch suy ngh\u0129 kh\u00e1c nhau n\u00ean khi l\u00e0m vi\u1ec7c gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1ebd ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1, m\u00e0 c\u00e1i tr\u01b0\u1edbc m\u1eaft l\u00e0 c\u1ea3m x\u00fac, h\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng h\u1ea1n ch\u1ebf n\u00f3i ra nh\u1eefng \u0111i\u1ec3m x\u1ea5u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m khi ch\u1ee7 s\u1ea3n ph\u1ea9m \u0111\u1ee9ng \u0111\u1ed1i di\u1ec7n v\u1edbi m\u00ecnh. \u0110i\u1ec1u s\u1ebd l\u00e0m cho k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u ch\u1ec7t h\u01b0\u1edbng. <\/p>\n\n\n\n<p>M\u1ed9t ph\u1ea7n kh\u00e1c, nhi\u1ec1u c\u00f4ng ty kh\u00f4ng c\u00f3 ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 t\u1ed5 ch\u1ee9c nh\u1eefng &#8220;chi\u1ebfn d\u1ecbch&#8221; kh\u1ea3o s\u00e1t quy m\u00f4. Thay v\u00e0o \u0111\u00f3 h\u1ecd s\u1ebd c\u1eed ho\u1eb7c thu\u00ea nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o. \u0110i\u1ec1u n\u00e0y s\u1ebd d\u1eabn t\u1edbi m\u1ed9t th\u1ef1c tr\u1ea1ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p, k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t thi\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c kh\u00f4ng cao.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00f2n ch\u01b0a k\u1ec3 t\u1edbi nh\u1eefng m\u1eb7t h\u1ea1n ch\u1ebf c\u1ee7a kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>T\u1ed1n nhi\u1ec1u chi ph\u00ed: <\/strong>Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng offline ch\u00ednh l\u00e0 con ng\u01b0\u1eddi, b\u1ea1n mu\u1ed1n ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n chi ph\u00ed \u0111i l\u1ea1i, c\u00f4ng s\u1ee9c cho ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t. Ngo\u00e0i ra, b\u1ea1n c\u00f2n ph\u1ea3i t\u1ed1n ch\u00ed ph\u00ed \u0111\u1ec3 mua qu\u00e0 ho\u1eb7c th\u01b0\u1edfng cho c\u1ea3 nh\u1eefng \u0111\u00e1p vi\u00ean n\u1eefa. \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t con s\u1ed1 kh\u00f4ng nh\u1ecf n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t theo quy m\u00f4 r\u1ed9ng.<\/li><li><strong>T\u1ed1n th\u1eddi gian: <\/strong>Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ec3 ti\u1ebfn h\u00e0nh m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch truy\u1ec1n th\u1ed1ng m\u1ed9t doanh nghi\u1ec7p s\u1ebd m\u1ea5t kho\u1ea3ng 3 &#8211; 4 tu\u1ea7n. B\u1edfi b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb t\u1eeb kh\u00e2u tuy\u1ec3n ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n, l\u00ean k\u1ebf ho\u1ea1ch ph\u1ecfng v\u1ea5n, thu th\u1eadp d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng,&#8230;r\u1ea5t m\u1ea5t th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/khao-sat-online-vs-khao-sat-offline.jpg\" alt=\"so s\u00e1nh kh\u1ea3o s\u00e1t online v\u00e0 kh\u1ea3o s\u00e1t offline\" class=\"wp-image-8579\" width=\"720\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/khao-sat-online-vs-khao-sat-offline.jpg 1024w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/khao-sat-online-vs-khao-sat-offline.jpg 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/khao-sat-online-vs-khao-sat-offline.jpg 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/khao-sat-online-vs-khao-sat-offline.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>So s\u00e1nh kh\u1ea3o s\u00e1t online v\u00e0 kh\u1ea3o s\u00e1t offline, \u0111\u00e2u m\u1edbi l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u?<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn<\/h2>\n\n\n\n<p>Khi m\u00e0 kh\u1ea3o s\u00e1t offline t\u1ed3n t\u1ea1i nhi\u1ec1u b\u1ea5t c\u1eadp th\u00ec nhi\u1ec1u doanh nghi\u1ec7p \u0111ang xem x\u00e9t chuy\u1ec3n h\u01b0\u1edbng sang kh\u1ea3o s\u00e1t online. H\u00e3y c\u00f9ng xem nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a h\u00ecnh th\u1ee9c <strong>kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn<\/strong> mang l\u1ea1i cho doanh nghi\u1ec7p nh\u1eefng g\u00ec nh\u00e9:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed<\/h3>\n\n\n\n<p>T\u1ea5t nhi\u00ean r\u1ed3i, v\u1edbi h\u00ecnh th\u1ee9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn ph\u00eda doanh nghi\u1ec7p s\u1ebd kh\u00f4ng ph\u1ea3i t\u1ed1n h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng n\u1eefa. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u h\u1ea5p d\u1eabn nh\u1ea5t \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n l\u00e0m kh\u1ea3o s\u00e1t nh\u01b0ng kinh ph\u00ed h\u1ea1n ch\u1ebf. B\u1ea1n kh\u00f4ng c\u1ea7n thu\u00ea ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n, kh\u00f4ng c\u1ea7n thu\u00ea \u0111\u1ecba \u0111i\u1ec3m ho\u1eb7c t\u1ed1n c\u00f4ng s\u1ee9c, th\u1eddi gian ch\u1ea1y \u0111\u00f4n ch\u1ea1y \u0111\u00e1o \u0111\u1ec3 kh\u1ea3o s\u00e1t. Doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o thu th\u1eadp d\u1eef li\u1ec7u, m\u1edf r\u1ed9ng quy m\u00f4 cu\u1ed9c kh\u1ea3o s\u00e1t, t\u1eeb \u0111\u00f3 mang l\u1ea1i nh\u1eefng d\u1eef li\u1ec7u gi\u00e1 tr\u1ecb v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian<\/h3>\n\n\n\n<p>C\u00e1c n\u1ec1n t\u1ea3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn hi\u1ec7n nay, \u0111i\u1ec3n h\u00ecnh l\u00e0 <strong>Khaosat.me<\/strong> v\u1edbi vi\u1ec7c s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng h\u01a1n 2 tri\u1ec7u \u0111\u00e1p vi\u00ean tr\u00ean to\u00e0n qu\u1ed1c v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng kh\u1ea3o s\u00e1t t\u1ef1 \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. Th\u00ec vi\u1ec7c chuy\u1ec3n b\u1ea3n c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t online \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u1ea3o s\u00e1t ch\u1ec9 b\u1eb1ng 1 c\u00fa click chu\u1ed9t l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n ph\u1ea3i thu\u00ea ng\u01b0\u1eddi ch\u1ea1y \u0111\u00f4n ch\u1ea1y \u0111\u00e1o t\u00ecm \u0111\u00e1p vi\u00ean n\u1eefa.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-tien-co-thoi-gian.png\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng online gi\u00fap gi\u1ea3m chi ph\u00ed v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian\" class=\"wp-image-6358\" width=\"720\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-tien-co-thoi-gian.png 700w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-tien-co-thoi-gian.png 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/10\/mat-tien-co-thoi-gian.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng online gi\u00fap gi\u1ea3m chi ph\u00ed v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian<\/figcaption><\/figure><\/div>\n\n\n\n<p>Vi\u1ec7c m\u1edf c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng, \u0111i\u1ec1u m\u00e0 ph\u01b0\u01a1ng ph\u00e1p offline kh\u00f3 m\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Kho\u1ea3ng th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t d\u1ef1 \u00e1n kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn s\u1ebd ng\u1eafn h\u01a1n 2\/3 so v\u1edbi kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng, b\u1edfi to\u00e0n b\u1ed9 th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp t\u1ef1 \u0111\u1ed9ng, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 tr\u1ea3 l\u1eddi ngay sau khi m\u1edf ra cu\u1ed9c \u0111i\u1ec1u tra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 theo th\u1eddi gian th\u1ef1c<\/h3>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t s\u1ebd cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o ri\u00eang c\u1ee7a h\u1ecd, h\u1ec7 th\u1ed1ng s\u1ebd c\u00f3 ch\u1ee9c n\u0103ng l\u01b0u th\u00f4ng tin t\u1ef1 \u0111\u1ed9ng. Nh\u1edd \u0111\u00f3 m\u00e0 c\u00e1c d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadp m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, s\u1eafp x\u1ebfp h\u1ee3p l\u00fd v\u00e0 lu\u00f4n c\u00f3 s\u1eb5n khi c\u1ea7n t\u00ecm ki\u1ebfm. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ed1 li\u1ec7u kh\u1ea3o s\u00e1t thay \u0111\u1ed5i khi m\u1ed9t ng\u01b0\u1eddi v\u1eeba ho\u00e0n th\u00e0nh xong kh\u1ea3o s\u00e1t, nh\u1edd \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.<\/p>\n\n\n\n<p>N\u1ebfu nh\u01b0 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u truy\u1ec1n th\u1ed1ng, kh\u00f4ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c trong qu\u00e1 tr\u00ecnh t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. B\u1ea1n ngh\u0129 sao khi kh\u1ea3o s\u00e1t xong 1000 ng\u01b0\u1eddi m\u00e0 ph\u1ea3i nh\u1eadp li\u1ec7u t\u1eeb gi\u1ea5y l\u00ean m\u00e1y t\u00ednh?<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi vi\u1ec7c d\u1eef li\u1ec7u thu v\u1ec1 d\u01b0\u1edbi d\u1ea1ng th\u00f4ng tin s\u1ed1 h\u00f3a, kh\u00f4ng c\u00f2n b\u01b0\u1edbc nh\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c b\u1ea3n c\u00e2u h\u1ecfi \u0111i\u1ec1u tra gi\u1ea5y v\u00e0o m\u00e1y t\u00ednh, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a sai s\u1ed1 x\u1ea3y ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4. B\u1ea3n kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf linh ho\u1ea1t<\/h3>\n\n\n\n<p>Giao di\u1ec7n c\u1ee7a m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf linh ho\u1ea1t theo nhi\u1ec1u phong c\u00e1ch kh\u00e1c nhau, ph\u00f9 h\u1ee3p v\u1edbi ch\u1ee7 \u0111\u1ec1 v\u00e0 m\u1ee5c \u0111\u00edch kh\u1ea3o s\u00e1t, nh\u1edd \u0111\u00f3 thu h\u00fat nhi\u1ec1u \u0111\u00e1p vi\u00ean tr\u1ea3 l\u1eddi h\u01a1n. Doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam logo, th\u00eam video, h\u00ecnh \u1ea3nh, \u00e2m thanh cho nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi trong qu\u00e1 tr\u00ecnh kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/DomE6uuIy_U\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\">5.5. Thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi tham gia<\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1edbi \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t t\u1ea1i b\u1ea5t c\u1ee9 \u0111\u00e2u nh\u01b0 t\u1ea1i nh\u00e0, t\u1ea1i qu\u00e1n cafe, t\u1ea1i tr\u01b0\u1eddng h\u1ecdc, t\u1ea1i c\u01a1 quan&#8230;. t\u1eeb \u0111\u00f3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t cho ng\u01b0\u1eddi l\u00e0m kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t ho\u00e0n to\u00e0n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn th\u1eddi gian tr\u1ea3 l\u1eddi, mi\u1ec5n sao h\u1ecd c\u1ea3m th\u1ea5y thu\u1eadn ti\u1ec7n nh\u1ea5t, c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u sau \u0111\u1ea5y d\u1eebng l\u1ea1i x\u1eed l\u00fd c\u00f4ng vi\u1ec7c, xong vi\u1ec7c l\u1ea1i ho\u00e0n th\u00e0nh kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 ph\u1ea7n nh\u1ea1y c\u1ea3m, n\u1ebfu b\u1ea1n \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng th\u00ec kh\u00f3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi trung th\u1ef1c, nh\u01b0ng kh\u1ea3o s\u00e1t online l\u1ea1i kh\u00e1c. Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi s\u1ebd kh\u00f4ng ph\u1ea3i ti\u1ebfp x\u00fac v\u1edbi ng\u01b0\u1eddi kh\u1ea3o s\u00e1t n\u00ean c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng b\u1ecb chi ph\u1ed1i hay \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u00e2m l\u00fd t\u1ef1 ti, x\u1ea5u h\u1ed5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.6. Gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng ph\u1ecfng v\u1ea5n vi\u00ean<\/h3>\n\n\n\n<p>Theo m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u, ph\u1ecfng v\u1ea5n vi\u00ean trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p s\u1ebd \u1ea3nh h\u01b0\u1edfng \u00edt nhi\u1ec1u t\u1edbi c\u00e2u tr\u1ea3 l\u1eddi. Nhi\u1ec1u \u0111\u00e1p vi\u00ean cho bi\u1ebft, h\u1ecd c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng chia th\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111i\u1ec1n m\u1eabu kh\u1ea3o s\u00e1t online thay v\u00ec ti\u1ebft l\u1ed9 tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi kh\u00e1c. Ch\u01b0a k\u1ec3 chi ph\u00ed c\u1ee7a ph\u1ecfng v\u1ea5n vi\u00ean kh\u00e1 cao, m\u1ee9c l\u01b0\u01a1ng cho m\u1ed9t ph\u1ecfng v\u1ea5n vi\u00ean c\u00f3 kinh nghi\u1ec7m dao \u0111\u1ed9ng tr\u00ean d\u01b0\u1edbi 10 tri\u1ec7u VN\u0110, nh\u01b0ng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ph\u1ecfng v\u1ea5n l\u1ea1i h\u1ea1n ch\u1ebf. V\u00ec v\u1eady, tinh gi\u1ea3m \u0111\u01b0\u1ee3c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y \u0111\u00f4i khi s\u1ebd t\u1ed1t cho doanh nghi\u1ec7p h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. So s\u00e1nh khi n\u00e0o n\u00ean d\u00f9ng kh\u1ea3o s\u00e1t online, khi n\u00e0o n\u00ean d\u00f9ng kh\u1ea3o s\u00e1t offline<\/h2>\n\n\n\n<p>Th\u1ef1c t\u1ebf, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng online v\u00e0 offline \u0111\u1ec1u s\u1ebd c\u00f3 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111i\u1ec3m y\u1ebfu, kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0o l\u00e0 ho\u00e0n h\u1ea3o nh\u1ea5t c\u1ea3.<\/p>\n\n\n\n<p>Vi\u1ec7c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi tr\u1ea3 l\u1eddi ph\u1ea3i bi\u1ebft s\u1eed d\u1ee5ng internet, \u0111i\u1ec1u n\u00e0y s\u1ebd g\u00e2y kh\u00f3 kh\u0103n cho nh\u1eefng ng\u01b0\u1eddi gi\u00e0 ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed k\u1ebft n\u1ed1i internet. Hay nh\u1eefng c\u00e2u h\u1ecfi qu\u00e1 ph\u1ee9c t\u1ea1p th\u00ec doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0o c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i, h\u00ecnh th\u1ee9c kh\u1ea3o s\u00e1t online v\u1eabn \u0111ang chi\u1ebfm l\u1ee3i th\u1ebf so v\u1edbi kh\u1ea3o s\u00e1t offline. Do \u0111\u00f3, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u1ea3o s\u00e1t offline sang kh\u1ea3o s\u00e1t online t\u1ea1i Vi\u1ec7t Nam \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00e0ng ch\u1ee9ng minh, kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn s\u1ebd c\u00f2n ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa, doanh nghi\u1ec7p n\u00ean n\u1eafm b\u1eaft \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch t\u1ed1i \u01b0u nh\u1ea5t cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn mang l\u1ea1i hi\u1ec7u qu\u1ea3?<\/h2>\n\n\n\n<p>C\u00f3 bao gi\u1edd b\u1ea1n \u0111\u1eb7t ra c\u00e2u h\u1ecfi &#8220;T\u1ea1i sao c\u00f3 nh\u1eefng k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t tung ra \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi vui l\u00f2ng \u0111\u00f3n nh\u1eadn v\u00e0 tr\u1ea3 l\u1eddi nhi\u1ec7t t\u00ecnh, nh\u01b0ng l\u1ea1i c\u00f3 nh\u1eefng kh\u1ea3o s\u00e1t l\u1ea1i kh\u00f4ng?&#8221;. Theo th\u1ed1ng k\u00ea, trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi tham gia tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn th\u00ec c\u00f3 tr\u00ean 53% ng\u01b0\u1eddi s\u1ebd ho\u00e0n th\u00e0nh h\u01a1n 1 n\u1eeda, s\u1ed1 c\u00f2n l\u1ea1i s\u1ebd ho\u00e0n thi\u1ec7n \u00edt h\u01a1n ho\u1eb7c kh\u00f4ng th\u00e8m l\u00e0m.<\/p>\n\n\n\n<p>V\u1eady l\u00e0m sao \u0111\u1ec3 b\u00e0i kh\u1ea3o s\u00e1t m\u00e0 doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 &#8220;h\u01b0\u1edfng \u1ee9ng&#8221; c\u1ee7a kh\u00e1ch h\u00e0ng? X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t ra sao \u0111\u1ec3 thu \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u nh\u01b0 mong mu\u1ed1n m\u00e0 doanh nghi\u1ec7p \u0111\u1eb7t ra? D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng c\u00e1ch \u0111\u1ec3 b\u1ea1n s\u1edf h\u1eefu b\u1ea3n kh\u1ea3o s\u00e1t tuy\u1ec7t v\u1eddi trong m\u1eaft kh\u00e1ch h\u00e0ng, h\u00e3y tham kh\u1ea3o v\u00e0 \u1ee9ng d\u1ee5ng ngay nh\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.1. \u0110\u1ea7u t\u01b0 ch\u1ea5t x\u00e1m v\u00e0o thi\u1ebft k\u1ebf b\u1ea3n c\u00e2u h\u1ecfi<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n hay ch\u1ec9 \u0111\u1ec3 \u0111\u1ecdc cho vui ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o b\u01b0\u1edbc n\u00e0y. C\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea3n kh\u1ea3o s\u00e1t, nh\u1eefng th\u00f4ng tin b\u1ea1n mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn l\u00e0 g\u00ec. Khi \u0111\u00e3 hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch m\u1edbi b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf b\u1ea3n kh\u1ea3o s\u00e1t, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n thu \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 gi\u00e1 tr\u1ecb nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/10-buoc-khao-sat-thi-truong-truc-tuyen-1024x538.jpg\" alt=\"10 b\u01b0\u1edbc kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn\" class=\"wp-image-8578\" width=\"720\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/10-buoc-khao-sat-thi-truong-truc-tuyen.jpg 1024w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/10-buoc-khao-sat-thi-truong-truc-tuyen.jpg 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/10-buoc-khao-sat-thi-truong-truc-tuyen.jpg 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/10-buoc-khao-sat-thi-truong-truc-tuyen.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/04\/10-buoc-khao-sat-thi-truong-truc-tuyen.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>10 b\u01b0\u1edbc \u0111\u1ec3 c\u00f3 m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn ho\u00e0n ch\u1ec9nh<\/figcaption><\/figure><\/div>\n\n\n\n<p>N\u1ebfu kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 t\u1ef1 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft k\u1ebf b\u1ea3n c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u v\u00e0 chu\u1ea9n m\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea m\u1ed9t chuy\u00ean gia v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3 thay m\u00ecnh.<\/p>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f2i h\u1ecfi s\u1ef1 khoa h\u1ecdc v\u00e0 s\u00e1ng t\u1ea1o, qu\u00e1 tr\u00ecnh kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng r\u1ed9ng l\u1edbn v\u00e0 c\u00f3 ki\u1ec3m so\u00e1t. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n <strong>kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online<\/strong> c\u00e0ng nhi\u1ec1u th\u00ec \u0111\u1ed9 kh\u00e1ch quan v\u00e0 ch\u00ednh x\u00e1c s\u1ebd c\u00e0ng cao. B\u1ea1n ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0a ra ng\u1eafn g\u1ecdn v\u00e0 s\u1eafp x\u1ebfp b\u1ea3n h\u1ecfi h\u1ee3p l\u00fd t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i cho ng\u01b0\u1eddi l\u00e0m kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n<p>M\u1ed9t khi qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng online \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u00e0i b\u1ea3n v\u00e0 ch\u00ednh x\u00e1c b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng d\u1eef li\u1ec7u m\u00e0 n\u00f3 mang l\u1ea1i th\u1ef1c s\u1ef1 h\u1eefu \u00edch trong vi\u1ec7c ph\u00e1t tri\u1ec3n kinh doanh v\u1ec1 sau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.2. Chuy\u1ec3n b\u1ea3n c\u00e2u h\u1ecfi \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/h3>\n\n\n\n<p>Theo th\u1ed1ng k\u00ea, c\u00f3 t\u1edbi 31% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t online kh\u00f4ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c b\u1edfi h\u1ecd nh\u1eadn th\u1ea5y c\u00e2u h\u1ecfi \u0111\u00f3 kh\u00f4ng \u00e1p d\u1ee5ng cho m\u00ecnh. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh, kh\u00f4ng ph\u1ea3i cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0o c\u0169ng \u0111\u1ec1u cho b\u1ea1n k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/p>\n\n\n\n<p>Vi\u1ec7c b\u1ea1n \u00e1p d\u1ee5ng n\u1ed9i dung \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd mang l\u1ea1i s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c. H\u00e3y ghi nh\u1edb r\u1eb1ng, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u00fa t\u00e2m ho\u1eb7c b\u1ecf qua nh\u1eefng g\u00ec kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd trong c\u00e1c c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3. C\u00e0ng ng\u1eafn g\u1ecdn s\u00fac t\u00edch c\u00e0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u<\/h3>\n\n\n\n<p>Thi\u1ebft k\u1ebf cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn qu\u00e1 d\u00e0i d\u00f2ng v\u00e0 ph\u1ee9c t\u1ea1p l\u00e0 m\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn m\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi m\u1eafc ph\u1ea3i. N\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eefng c\u00e2u h\u1ecfi d\u00e0i kho\u1ea3ng 3-4 d\u00f2ng, ch\u1eafc ch\u1eafn k\u1ebft qu\u1ea3 d\u1eef li\u1ec7u b\u1ea1n nh\u1eadn l\u1ea1i l\u00e0 r\u1ea5t nh\u1ecf, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f3 \u0111\u1ee7 ki\u00ean nh\u1eabn hay th\u1eddi gian \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecdc v\u00e0 ho\u00e0n th\u00e0nh c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n \u0111\u01b0a ra.<\/p>\n\n\n\n<p>H\u00e3y thi\u1ebft k\u1ebf nh\u1eefng b\u1ea3n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, h\u1ea1n ch\u1ebf c\u00e1c thu\u1eadt ng\u1eef kh\u00f3 hi\u1ec3u, c\u00e1c c\u00e2u h\u1ecfi k\u00e9p, qu\u00e1 nhi\u1ec1u \u00fd. Ghi nh\u1edb r\u1eb1ng, \u0111\u1eebng tham lam th\u00f4ng tin, n\u00f3 s\u1ebd khi\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a phi\u1ebfu kh\u1ea3o s\u00e1t gi\u1ea3m \u0111\u00e1ng k\u1ec3 \u0111\u1ea5y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.4. \u0110\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng l\u00ean tr\u00ean<\/h3>\n\n\n\n<p>T\u00e2m l\u00fd c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t k\u1ec3 c\u1ea3 offline l\u1eabn online l\u00e0 r\u1ea5t \u201cl\u01b0\u1eddi\u201d suy ngh\u0129, \u201cng\u1ea1i\u201d vi\u1ebft c\u00e2u tr\u1ea3 l\u1eddi, h\u1ecd kh\u00f4ng m\u1ea5y khi ch\u0103m ch\u00fat cho \u0111\u00e1p \u00e1n c\u1ee7a m\u00ecnh. Nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean lu\u00f4n \u0111\u01b0\u1ee3c h\u1ecd d\u00e0nh ph\u1ea7n nhi\u1ec1u th\u1eddi gian, nh\u01b0ng n\u1ebfu s\u1ed1 l\u01b0\u1ee3ng c\u00e2u h\u1ecfi qu\u00e1 nhi\u1ec1u th\u00ec nh\u1eefng c\u00e2u sau th\u01b0\u1eddng \u0111\u00e1p vi\u00ean s\u1ebd tr\u1ea3 l\u1eddi r\u1ea5t qua loa, th\u1eadm ch\u00ed l\u00e0 \u0111i\u1ec1n b\u1eeba.<\/p>\n\n\n\n<p>B\u1edfi v\u1eady, khi b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, h\u00e3y \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng l\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin nh\u1ea5t, \u0111\u1eebng qu\u00ean t\u00ecm hi\u1ec3u v\u00e0 h\u01b0\u1edbng tr\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng nh\u00e9. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n thu g\u1ecdn s\u1ed1 l\u01b0\u1ee3ng c\u00e2u h\u1ecfi trong b\u1ea3n kh\u1ea3o s\u00e1t \u00edt nh\u1ea5t c\u00f3 th\u1ec3, th\u00f4ng th\u01b0\u1eddng m\u1ed9t b\u1ea3n kh\u1ea3o s\u00e1t ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 t\u1ec9 l\u1ec7 ph\u1ea3n h\u1ed3i cao nh\u1ea5t r\u01a1i v\u00e0o t\u1eeb 10 \u0111\u1ebfn 15 c\u00e2u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.5. \u0110\u01b0a ra c\u00e1c ph\u1ea7n th\u01b0\u1edfng khi ho\u00e0n th\u00e0nh xong b\u00e0i kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ea3n kh\u1ea3o s\u00e1t online ho\u00e0n h\u1ea3o, nh\u01b0ng l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn v\u00e0 t\u00edch c\u1ef1c ph\u1ea3n h\u1ed3i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n. Theo m\u1ed9t th\u1ed1ng k\u00ea, c\u00f3 t\u1edbi 57% kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u00ec \u0111\u01b0\u1ee3c t\u1eb7ng qu\u00e0, phi\u1ebfu gi\u1ea3m gi\u00e1, ti\u1ec1n m\u1eb7t\u2026<\/p>\n\n\n\n<p>Do \u0111\u00f3, b\u1ea1n kh\u00f4ng th\u1ec3 mong kh\u00e1ch h\u00e0ng l\u00e0m \u201cmi\u1ec5n ph\u00ed\u201d cho m\u00ecnh, h\u00e3y thu h\u00fat h\u1ecd b\u1eb1ng nh\u1eefng \u01b0u \u0111\u00e3i, nh\u1eadn voucher, qu\u00e0 t\u1eb7ng mi\u1ec5n ph\u00ed hay top up ti\u1ec1n qua \u0111i\u1ec7n tho\u1ea1i\u2026 khi tham gia ch\u01b0\u01a1ng tr\u00ecnh kh\u1ea3o s\u00e1t c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/stawell-wordpress.sgp1.cdn.digitaloceanspaces.com\/wp-content\/uploads\/2019\/11\/dich-vu-nghien-cuu-thi-truong-truc-tuyen-1024x593.jpg\" alt=\"H\u1ec7 th\u1ed1ng tr\u1ea3 th\u01b0\u1edfng b\u1eb1ng ti\u1ec1n m\u1eb7t khi ho\u00e0n th\u00e0nh xong b\u00e0i kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn\" class=\"wp-image-7508\" width=\"720\" srcset=\"https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/11\/dich-vu-nghien-cuu-thi-truong-truc-tuyen.jpg 1024w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/11\/dich-vu-nghien-cuu-thi-truong-truc-tuyen.jpg 300w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/11\/dich-vu-nghien-cuu-thi-truong-truc-tuyen.jpg 768w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/11\/dich-vu-nghien-cuu-thi-truong-truc-tuyen.jpg 1536w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/11\/dich-vu-nghien-cuu-thi-truong-truc-tuyen.jpg 600w, https:\/\/stawell-wordpress.sgp1.digitaloceanspaces.com\/wp-content\/uploads\/2019\/11\/dich-vu-nghien-cuu-thi-truong-truc-tuyen.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>H\u1ec7 th\u1ed1ng tr\u1ea3 th\u01b0\u1edfng b\u1eb1ng ti\u1ec1n m\u1eb7t top up v\u00e0o s\u1ed1 \u0111i\u1ec7n tho\u1ea1i t\u1ea1i Khaosat.me<\/figcaption><\/figure><\/div>\n\n\n\n<p>M\u1ed9t m\u1eb9o nh\u1ecf d\u00e0nh cho b\u1ea1n l\u00e0 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p chi\u1ebfn d\u1ecbch kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online v\u1edbi chi\u1ebfn d\u1ecbch marketing cho doanh nghi\u1ec7p lu\u00f4n, thay v\u00ec b\u1ea1n \u0111i ph\u00e1t voucher mi\u1ec5n ph\u00ed ngo\u00e0i ng\u00e3 t\u01b0 th\u00ec b\u1ea1n h\u00e3y t\u1eb7ng voucher, gi\u1ea3m gi\u00e1 cho ng\u01b0\u1eddi l\u00e0m kh\u1ea3o s\u00e1t gi\u00fap b\u1ea1n. V\u1eeba c\u00f3 th\u00eam \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u, v\u1eeba c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng t\u0103ng doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.6. Thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng b\u1ea3n kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1eb9p m\u1eaft<\/h3>\n\n\n\n<p>Li\u1ec7u b\u1ea1n c\u00f3 bi\u1ebft, m\u1ed9t cu\u1ed9c<strong> kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn<\/strong> c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y l\u00e0m sinh \u0111\u1ed9ng cu\u1ed9c kh\u1ea3o s\u00e1t b\u1eb1ng nh\u1eefng h\u00ecnh \u1ea3nh, \u00e2m thanh vui nh\u1ed9n, th\u00fa v\u1ecb \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. V\u1edbi vi\u1ec7c t\u1ea1o kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online tr\u00ean n\u1ec1n t\u1ea3ng Khaosat.me, b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y \u00fd thi\u1ebft k\u1ebf m\u1ed9t b\u1ea3n kh\u1ea3o s\u00e1t \u0111\u1eb9p m\u1eaft cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ed1i \u0111a t\u1ec9 l\u1ec7 m\u1edf form.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, sau khi kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t c\u00e2u tr\u1ea3 l\u1eddi, thay v\u00ec n\u00fat &#8220;G\u1eedi&#8221; theo khu\u00f4n m\u1eabu, b\u1ea1n h\u00e3y thay th\u1ebf b\u1eb1ng m\u1ed9t t\u1eeb ng\u1eef n\u00e0o \u0111\u00f3 \u1ea5n t\u01b0\u1ee3ng h\u01a1n. V\u00ed d\u1ee5, \u0111\u1ec1 t\u00e0i kh\u1ea3o s\u00e1t v\u1ec1 \u00f4 t\u00f4, b\u1ea1n c\u00f3 th\u1ec3 ghi l\u00e0 &#8220;Nh\u1ea5n ga&#8221; thay cho t\u1eeb &#8220;G\u1eedi \u0111i&#8221; ch\u1eb3ng h\u1ea1n, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00e1 l\u00e0 th\u00edch th\u00fa \u0111\u1ea5y!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.7. \u0110\u1eebng qu\u00ean duy\u1ec7t th\u1eed tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t ch\u00ednh th\u1ee9c<\/h3>\n\n\n\n<p>Con ng\u01b0\u1eddi ch\u00fang ta th\u01b0\u1eddng ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng y\u1ebfu t\u1ed1 ch\u1ee7 quan, nhi\u1ec1u khi b\u1ea1n c\u00f3 \u0111\u1ecdc l\u1ea1i h\u00e0ng ch\u1ee5c l\u1ea7n v\u1eabn kh\u00f4ng th\u1ec3 ph\u00e1t hi\u1ec7n ra sai s\u00f3t c\u1ee7a m\u00ecnh. Do \u0111\u00f3, sau khi ho\u00e0n thi\u1ec7n b\u1ea3n kh\u1ea3o s\u00e1t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng online, b\u1ea1n h\u00e3y nh\u1edd m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m v\u1ec1 x\u00e3 h\u1ed9i h\u1ecdc hay c\u00f3 th\u1ec3 m\u1ea1nh v\u1ec1 ng\u00f4n ng\u1eef \u0111\u1ec3 gi\u00fap b\u1ea1n xem l\u1ea1i. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c n\u1ed9i dung, t\u00ednh m\u1ea1ch l\u1ea1c c\u0169ng nh\u01b0 th\u1eddi gian th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t tr\u01b0\u1edbc khi tung ra &#8220;b\u1ea3n ch\u00ednh th\u1ee9c&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. N\u1ec1n t\u1ea3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam<\/h2>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/FVVTCCa0Big\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>Kh\u00f4ng c\u00f2n m\u1ec7t m\u1ecfi khi ph\u1ea3i n\u0103n n\u1ec9 ng\u01b0\u1eddi kh\u00e1c tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t n\u1eefa? V\u1edbi h\u1ec7 sinh th\u00e1i Khaosat.me, b\u1ea1n c\u00f3 trong tay m\u1ecdi c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>D\u1ec5 d\u00e0ng nghi\u00ean c\u1ee9u 100 &#8211; 1000 ng\u01b0\u1eddi trong th\u1eddi gian ng\u1eafn<\/strong>: Khaosat.me s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng h\u01a1n 2 tri\u1ec7u \u0111\u00e1p vi\u00ean thu\u1ed9c nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 gi\u00e1o d\u1ee5c, m\u1eb9 b\u1ec9m s\u1eefa, FMCG, c\u00f4ng ngh\u1ec7, \u0103n u\u1ed1ng, du l\u1ecbch&#8230; tr\u00ean c\u1ea3 n\u01b0\u1edbc.<\/li><li><strong><strong>T\u0103ng t\u1ed1i \u0111a t\u1ec9 l\u1ec7 ph\u1ea3<\/strong>n h\u1ed3i v\u1edbi b\u1ea3n kh\u1ea3o s\u00e1t \u0111\u1eb9p m\u1eaft:<\/strong> Khaosat.me s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng t\u1ea1o kh\u1ea3o s\u00e1t online c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh giao di\u1ec7n, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng chuy\u00ean nghi\u1ec7p, d\u1ec5 s\u1eed d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 th\u1ecfa s\u1ee9c thi\u1ebft k\u1ebf b\u1ea3n kh\u1ea3o s\u00e1t mang phong c\u00e1ch c\u1ee7a ri\u00eang m\u00ecnh. <\/li><li><strong>\u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u1edf m\u1ee9c cao nh\u1ea5t: <\/strong>Khaosat.me s\u1edf h\u1eefu b\u1ed9 l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng gi\u00fap t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u00e1p vi\u00ean \u0111\u00fang v\u1edbi \u0111i\u1ec1u ki\u1ec7n m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec1 ra.<\/li><li><strong>An t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1p vi\u00ean:<\/strong> Thu\u1eadt to\u00e1n Machine Learning c\u1ee7a Khaosat.me \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 trung th\u1ef1c c\u1ee7a \u0111\u00e1p vi\u00ean theo thang \u0111i\u1ec3m. Nh\u1eefng \u0111\u00e1p vi\u00ean kh\u00f4ng trung th\u1ef1c s\u1ebd ph\u1ea3i ch\u1ecbu c\u00e1c h\u00ecnh ph\u1ea1t t\u1eeb h\u1ec7 th\u1ed1ng, th\u1eadm ch\u00ed s\u1ebd b\u1ecb lo\u1ea1i kh\u1ecfi c\u1ed9ng \u0111\u1ed3ng v\u0129nh vi\u1ec5n.<\/li><li><strong>D\u1ec5 d\u00e0ng trong vi\u1ec7c theo d\u00f5i ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n v\u00e0 hi\u1ec3u insight kh\u00e1ch h\u00e0ng: <\/strong>Khaosat.me s\u1edf h\u1eefu trang b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c gi\u00fap theo d\u00f5i v\u00e0 ki\u1ec3m tra ti\u1ebfn tr\u00ecnh kh\u1ea3o s\u00e1t d\u1ec5 d\u00e0ng, m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.<\/li><\/ul>\n\n\n<div style=\"border-radius: 4px; border: 1px solid #0fd47b; display: flex; flex-direction: column; margin-bottom: 1rem\">\r\n<div style=\"background-image: linear-gradient(-30deg, #42E695, #3BB2B8); border-top-left-radius: 4px; border-top-right-radius: 4px; color: white; padding: 1rem;\">H\u00e3y <strong> HI\u1ec2U KH\u00c1CH H\u00c0NG <\/strong> tr\u01b0\u1edbc khi <strong> \u0110\u1ed0I TH\u1ee6 <\/strong> c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3!<\/div>\r\n<strong style=\"padding: 1rem 1rem 0 1rem;\">Khaosat.me - L\u1eafng nghe \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong>\r\n<div style=\"padding: 0.5rem\">\r\n<ul style=\"margin: 0\">\r\n<li>Hotline: <strong>0837 12 32 32<\/strong><\/li>\r\n<li>Email: support@khaosat.me<\/li>\r\n<li>Website: <a href= \" https:\/\/khaosat.me\/ \" > Khaosat.me <\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">9. T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Ch\u00fang ta v\u1eeba t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn <strong>kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online<\/strong> v\u00e0 offline. C\u00f3 th\u1ec3 th\u1ea5y, h\u00ecnh th\u1ee9c online tr\u1ef1c tuy\u1ebfn v\u1eabn \u0111ang chi\u1ebfm \u01b0u th\u1ebf v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong t\u01b0\u01a1ng lai. H\u00e3y x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m, th\u1ef1c hi\u1ec7n ch\u00fang m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac v\u00e0 khoa h\u1ecdc, ch\u1eafc ch\u1eafn k\u1ebft qu\u1ea3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ebd v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng v\u00e0 ch\u00fac cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng khi&#8230;<\/p>\n","protected":false},"author":7,"featured_media":8581,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,1862],"tags":[],"yst_prominent_words":[45,42,48,75,64,43,41,40,44,1526],"class_list":["post-8529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-nghien-cuu-thi-truong","content-wrap"],"_links":{"self":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/8529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/comments?post=8529"}],"version-history":[{"count":52,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/8529\/revisions"}],"predecessor-version":[{"id":10079,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/8529\/revisions\/10079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media\/8581"}],"wp:attachment":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media?parent=8529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/categories?post=8529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/tags?post=8529"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=8529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}