{"id":8806,"date":"2021-05-20T14:54:22","date_gmt":"2021-05-20T07:54:22","guid":{"rendered":"https:\/\/khaosat.me\/blog\/?p=8806"},"modified":"2025-09-08T15:38:01","modified_gmt":"2025-09-08T08:38:01","slug":"chien-luoc-tham-nhap-thi-truong","status":"publish","type":"post","link":"https:\/\/khaosat.me\/blog\/chien-luoc-tham-nhap-thi-truong\/","title":{"rendered":"Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn"},"content":{"rendered":"\n

Trong kinh doanh, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong> (Market penetration) l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 nh\u1eefng c\u00f4ng ty kh\u1edfi nghi\u1ec7p, hay nh\u1eefng doanh nghi\u1ec7p c\u00f3 d\u1ef1 \u0111\u1ecbnh ph\u00e1t tri\u1ec3n \u1edf m\u1ed9t l\u0129nh v\u1ef1c m\u1edbi ph\u1ea3i \u0111\u1eb7c bi\u1ec7t quan t\u00e2m. B\u1ea1n l\u00e0 m\u1ed9t marketer, b\u1eaft bu\u1ed9c b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u00f3 nh\u01b0 th\u1ebf m\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u00f3 t\u1ef7 l\u1ec7 r\u1ee7i ro th\u1ea5p nh\u1ea5t.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft h\u00f4m nay s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 Market penetration c\u0169ng nh\u01b0 \u0111\u00e0o s\u00e2u ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong> \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao hi\u1ec7n nay, m\u1eddi b\u1ea1n c\u00f9ng theo d\u00f5i nh\u00e9.<\/p>\n\n\n\n

1. Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? M\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong> c\u00f3 \u00fd ngh\u0129a g\u00ec?<\/h2>\n\n\n\n

Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong> (Market penetration) l\u00e0 vi\u1ec7c b\u00e1n th\u00e0nh c\u00f4ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi. M\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 ph\u1ea7n tr\u0103m t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng so v\u1edbi t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\n\n\n\n

\"th\u00e2m
M\u1ee5c ti\u00eau c\u1ee7a th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c “mi\u1ebfng b\u00e1nh th\u1ecb ph\u1ea7n”<\/figcaption><\/figure><\/div>\n\n\n\n

C\u00f4ng th\u1ee9c t\u00ednh: M\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng = (s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \/ quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau) x 100.<\/p>\n\n\n\n

V\u00ed d\u1ee5, n\u1ebfu th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ng\u00e0nh smartphone trong m\u1ed9t qu\u1ed1c gia l\u00e0 100 tri\u1ec7u ng\u01b0\u1eddi v\u00e0 hi\u1ec7n c\u00f3 25 tri\u1ec7u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, th\u00ec m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 25%. V\u1ec1 l\u00fd thuy\u1ebft, v\u1eabn c\u00f2n h\u01a1n 75 tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd s\u1eed d\u1ee5ng smartphone, hay 75% th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c. M\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t smartphone trong t\u01b0\u01a1ng lai, c\u00f3 \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o ng\u00e0nh n\u00e0y hay kh\u00f4ng.<\/p>\n\n\n\n

Nh\u01b0 v\u00ed d\u1ee5 \u1edf tr\u00ean, m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng <\/strong>c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh quy m\u00f4 v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng n\u00e0o \u0111\u00f3. N\u1ebfu nh\u01b0 t\u1ed5ng th\u1ecb tr\u01b0\u1eddng l\u1edbn, nh\u1eefng doanh nghi\u1ec7p m\u1edbi tham gia c\u00f3 th\u1ec3 v\u1eabn c\u00f2n c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c “mi\u1ebfng b\u00e1nh th\u1ecb ph\u1ea7n”.<\/p>\n\n\n\n

N\u00f3i \u0111\u01a1n gi\u1ea3n h\u01a1n th\u00ec x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 to\u00e0n b\u1ed9 ng\u00e0nh, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a c\u00f4ng ty trong ng\u00e0nh, c\u00f3 th\u1ec3 t\u0103ng doanh thu ho\u1eb7c gi\u00e0nh th\u1ecb ph\u1ea7n th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c kinh doanh, b\u00e1n h\u00e0ng hay kh\u00f4ng. N\u1ebfu nh\u01b0 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 b\u00e3o h\u00f2a, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p m\u1edbi s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu b\u1edfi c\u00e1c doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i \u0111\u00e3 chi\u1ebfm ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n

2. Chi\u1ebfn l\u01b0\u1ee3c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? V\u00ec sao x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u1ea1i quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p?<\/h2>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong> (Market penetration strategy) l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u00e1p gia t\u0103ng th\u1ecb ph\u1ea7n cho c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u0169 nh\u01b0ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi b\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c Marketing. <\/p>\n\n\n\n

\"chi\u1ebfn
Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng gi\u00fap gia t\u0103ng th\u1ecb ph\u1ea7n cho doanh nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o \u0111\u1ea7u chu k\u1ef3 c\u1ee7a h\u00e0ng h\u00f3a, t\u1ee9c giai \u0111o\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. Th\u1eddi \u0111i\u1ec3m n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft t\u1edbi m\u1eb7t h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 ph\u00eda doanh nghi\u1ec7p tung ra th\u1ecb tr\u01b0\u1eddng, doanh s\u1ed1 c\u00f2n th\u1ea5p, ph\u00eda c\u00f4ng ty ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing truy\u1ec1n th\u00f4ng nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

C\u00e1c tr\u01b0\u1eddng h\u1ee3p n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong>:<\/p>\n\n\n\n

  • Khi l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd quy m\u00f4 t\u0103ng l\u00ean, t\u1ea1o c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u01a1 b\u1ea3n cho doanh nghi\u1ec7p.<\/li>
  • C\u00f3 s\u1ef1 t\u01b0\u01a1ng quan ch\u1eb7t ch\u1ebd gi\u1eefa chi ph\u00ed marketing v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng trong qu\u00e1 kh\u1ee9<\/li>
  • Khi l\u01b0\u1ee3ng ti\u00eau th\u1ee5 to\u00e0n ng\u00e0nh \u0111ang t\u0103ng l\u00ean v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh \u0111ang gi\u1ea3m xu\u1ed1ng.<\/li>
  • Khi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 gia t\u0103ng m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3<\/li>
  • Khi m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u01b0a b\u00e3o h\u00f2a \u1edf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i…<\/li><\/ul>\n\n\n\n

    3. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n

    \u0110\u1ec3 c\u00f3 th\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong> ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n

    3.1. \u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

    \u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Penetration Pricing) \u0111\u01b0\u1ee3c d\u00f9ng khi doanh nghi\u1ec7p chu\u1ea9n b\u1ecb tung ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, theo \u0111\u00f3 gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y s\u1ebd th\u1ea5p h\u01a1n so v\u1edbi m\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

    \"chi\u1ebfn
    \u0110\u1ecbnh gi\u00e1 th\u1ea5p khuy\u1ebfn kh\u00edch nhi\u1ec1u ng\u01b0\u1eddi mua h\u01a1n<\/figcaption><\/figure><\/div>\n\n\n\n

    M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u00ednh l\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi mua nh\u1eb1m nhanh ch\u00f3ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Sau m\u1ed9t th\u1eddi gian, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ch\u1ea5p nh\u1eadn v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn, xa h\u01a1n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

    Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn, b\u1edfi khi s\u1ea3n xu\u1ea5t c\u00e0ng nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u00ec gi\u00e1 th\u00e0nh \u0111\u01a1n v\u1ecb s\u1ebd c\u00e0ng th\u1ea5p.<\/p>\n\n\n\n

    M\u1ed9t m\u1ee9c gi\u00e1 v\u00e0 l\u1ee3i nhu\u1eadn nhu\u1eadn th\u1ea5p c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n hay th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u1ee7a nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u1ebfu \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 th\u00e2m nh\u1eadp m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0o th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng t\u1ecf ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 r\u1ea5t h\u1ee9a h\u1eb9n, nh\u00e0 kinh doanh n\u00ean theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n\n\n\n

    \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang t\u00ednh \u0111\u1ea1i tr\u00e0, \u00edt s\u1ef1 kh\u00e1c bi\u1ec7t, th\u1ecb tr\u01b0\u1eddng ph\u00e2n ph\u1ed1i r\u1ed9ng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111a d\u1ea1ng\u2026<\/p>\n\n\n\n

    \u0110i\u1ec3m tr\u1eeb c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u00ednh l\u00e0 vi\u1ec7c t\u0103ng gi\u00e1 s\u1ebd kh\u00f3, th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c, \u0111\u1ed3ng ngh\u0129a c\u00f4ng ty c\u00f3 th\u1ec3 v\u0129nh vi\u1ec5n m\u1eafc k\u1eb9t trong c\u00f4ng vi\u1ec7c kinh doanh l\u1ee3i nhu\u1eadn th\u1ea5p. V\u00ec th\u1ebf doanh nghi\u1ec7p ph\u1ea3i c\u00f3 ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft sao cho ph\u00f9 h\u1ee3p \u0111\u1ec3 “v\u1eb9n c\u1ea3 \u0111\u00f4i \u0111\u01b0\u1eddng”.<\/p>\n\n\n\n

    3.2. \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 (chi\u1ebfn l\u01b0\u1ee3c t\u0103ng ho\u1eb7c gi\u1ea3m gi\u00e1)<\/h3>\n\n\n\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 vi\u1ec7c tri\u1ec3n khai c\u00e1c ph\u01b0\u01a1ng \u00e1n v\u1ec1 gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 gi\u00fap cho doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t hay nhi\u1ec1u m\u1ee5c ti\u00eau marketing, ch\u1ee7 y\u1ebfu th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n\n

    T\u00f9y thu\u1ed9c v\u00e0o t\u00ecnh h\u00ecnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f4ng ty m\u00e0 doanh nghi\u1ec7p s\u1ebd quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn t\u0103ng gi\u00e1 ho\u1eb7c gi\u1ea3m gi\u00e1. Tuy nhi\u00ean, d\u00f9 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c n\u00e0o th\u00ec \u0111\u1ec1 ph\u1ea3i d\u1ef1 t\u00ednh ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1ec1 s\u1ef1 thay \u0111\u1ed5i n\u00e0y.<\/p>\n\n\n\n

    \"chi\u1ebfn
    Chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng <\/figcaption><\/figure><\/div>\n\n\n\n

    3.2.1. Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng t\u0103ng gi\u00e1<\/h4>\n\n\n\n

    Khi c\u1ea7u l\u1edbn h\u01a1n cung th\u00ec h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng gi\u00e1 d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u1ec3 thu v\u1ec1 m\u1ee9c l\u1ee3i nhu\u1eadn cao h\u01a1n. C\u0169ng c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng t\u0103ng gi\u00e1 kh\u00f4ng ph\u1ea3i v\u00ec cung hay c\u1ea7u m\u00e0 do gi\u00e1 nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o t\u0103ng ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

    Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng t\u0103ng gi\u00e1 s\u1ebd g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn t\u00e2m l\u00fd, th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng khi l\u1ef1a ch\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, doanh nghi\u1ec7p khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng gi\u00e1 s\u1ebd k\u00e8m theo c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 mi\u1ec5n ph\u00ed d\u1ecbch v\u1ee5 k\u00e8m theo, t\u1eb7ng k\u00e8m s\u1ea3n ph\u1ea9m kh\u00e1c nh\u1eb1m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n

    3.2.2. Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng gi\u1ea3m gi\u00e1<\/h4>\n\n\n\n

    Khi ngu\u1ed3n cung l\u1edbn h\u01a1n c\u1ea7u ch\u00ednh l\u00e0 l\u00fac doanh nghi\u1ec7p ph\u1ea3i xem x\u00e9t quy\u1ebft \u0111\u1ecbnh gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c, t\u1eeb \u0111\u00f3 gi\u1eef v\u1eefng ho\u1eb7c gia t\u0103ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n

    M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i do ngu\u1ed3n cung l\u1edbn h\u01a1n c\u1ea7u doanh nghi\u1ec7p v\u1eabn \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1, m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 gia t\u0103ng th\u1ecb ph\u1ea7n, h\u1ea1 g\u1ee5c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u1ed1ng l\u0129nh th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n

    Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng <\/strong>b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 s\u1ebd khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i ch\u1ecbu t\u1ed5n th\u1ea5t v\u1ec1 l\u1ee3i nhu\u1eadn trong \u0111a s\u1ed1 tr\u01b0\u1eddng h\u1ee3p. Ch\u01b0a k\u1ec3, \u0111i\u1ec1u n\u00e0y c\u00f2n l\u00e0m thay \u0111\u1ed5i nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng (theo h\u01b0\u1edbng c\u00f3 ph\u1ea7n ti\u00eau c\u1ef1c) v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.<\/p>\n\n\n\n

    3.3. T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n

    T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o hay c\u00f2n g\u1ecdi l\u00e0 Aggressive Advertising l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u1edf nhi\u1ec1u “m\u1eb7t tr\u1eadn” kh\u00e1c nhau nh\u1eb1m ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n

    C\u00e1c ph\u01b0\u01a1ng th\u1ee9c th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0: B\u0103ng r\u00f4n, banner, bi\u1ec3n qu\u1ea3ng c\u00e1o, b\u00e1o in, truy\u1ec1n h\u00ecnh, truy\u1ec1n th\u00f4ng… C\u00e1c Marketers \u0111\u1eebng qu\u00ean s\u1eed d\u1ee5ng v\u00e0i k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb mang t\u00ednh n\u0103ng \u0111\u1ed9t ph\u00e1, s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o nh\u00e9.<\/p>\n\n\n\n

    3.4. M\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i<\/h3>\n\n\n\n

    S\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng, lo\u1ea1i h\u00ecnh k\u00eanh ph\u00e2n ph\u1ed1i ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng v\u00e0 thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. Vi\u1ec7c th\u1ea5u hi\u1ec3u v\u00e0 t\u0103ng c\u01b0\u1eddng c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p \u0111\u1ec3 “\u0111\u1ea9y” h\u00e0ng v\u1ec1 tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

    \"m\u1edf
    M\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi s\u1ea3n ph\u1ea9m h\u01a1n<\/figcaption><\/figure><\/div>\n\n\n\n

    M\u1ed7i k\u00eanh ph\u00e2n ph\u1ed1i s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 l\u0129nh v\u1ef1c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. Nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i quan t\u00e2m v\u00e0 t\u00ecm hi\u1ec3u:<\/p>\n\n\n\n

    K\u00eanh ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp<\/strong> l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i ch\u1ec9 g\u1ed3m 2 th\u00e0nh ph\u1ea7n l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u00f9ng. <\/p>\n\n\n\n

    K\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng<\/strong> l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ph\u1ee7 r\u1ed9ng, bao g\u1ed3m nhi\u1ec1u c\u1ea5p b\u1eadc t\u1eeb nh\u00e0 b\u00e1n s\u1ec9, \u0111\u1ebfn nh\u00e0 b\u00e1n l\u1ebb cu\u1ed1i c\u00f9ng l\u00e0 t\u1edbi tay c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng nh\u01b0: \u0110\u1ea1i l\u00fd, si\u00eau th\u1ecb, ch\u1ee3 truy\u1ec1n th\u1ed1ng, c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a,…<\/p>\n\n\n\n

    K\u00eanh ph\u00e2n ph\u1ed1i h\u1ed7n h\u1ee3p<\/strong> l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i k\u1ebft h\u1ee3p gi\u1eefa k\u00eanh tr\u1ef1c ti\u1ebfp v\u00e0 k\u00eanh truy\u1ec1n th\u1ed1ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111a d\u1ea1ng th\u1ed1ng nh\u1ea5t, t\u0103ng t\u1ed1i \u0111a c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

    3.5. C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n

    C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m: C\u1ea3i ti\u1ebfn ki\u1ec3u d\u00e1ng, c\u1ea3i ti\u1ebfn t\u00ednh n\u0103ng v\u00e0 c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, mang l\u1ea1i l\u1ee3i \u00edch k\u00e9o d\u00e0i chu k\u1ef3 s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m, gi\u00fap doanh nghi\u1ec7p k\u00e9o d\u00e0i doanh thu \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n

    3.6. Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c (mua ho\u1eb7c li\u00ean k\u1ebft v\u1edbi doanh nghi\u1ec7p trong ng\u00e0nh)<\/h3>\n\n\n\n

    Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c (Strategic alliances) l\u00e0 nh\u1eefng th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c c\u1ee7a c\u00e1c c\u00f4ng ty ho\u1eb7c \u0111\u1ed1i t\u00e1c c\u00f9ng chung m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u01b0\u01a1ng \u0111\u1ed3ng nhau. M\u1ee5c \u0111\u00edch c\u1ee7a li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 t\u1ea1o ra nh\u1eefng l\u1ee3i \u00edch chung, gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 ngo\u00e0i “nh\u00f3m li\u00ean minh”.<\/p>\n\n\n\n

    \"li\u00ean
    Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\n\n\n\n

    Thay v\u00ec ph\u00e1t tri\u1ec3n t\u1eeb b\u00ean trong, vi\u1ec7c mua ho\u1eb7c li\u00ean k\u1ebft v\u1edbi doanh nghi\u1ec7p trong ng\u00e0nh s\u1ebd gi\u00fap c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau d\u1ec5 d\u00e0ng h\u01a1n, \u00edt r\u1ee7i ro h\u01a1n. Ngo\u00e0i ra, chi\u1ebfn l\u01b0\u1ee3c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong> n\u00e0y c\u00f2n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nh\u01b0:<\/p>\n\n\n\n

    • Ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi<\/li>
    • Ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/li>
    • Ti\u1ebfp c\u1eadn k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi<\/li>
    • Truy c\u1eadp c\u00f4ng ngh\u1ec7 m\u1edbi<\/li>
    • C\u00f3 l\u1ee3i t\u1eeb t\u00ednh kinh t\u1ebf theo quy m\u00f4<\/li>
    • Gi\u1ea3m chi ph\u00ed v\u00e0 r\u1ee7i ro c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi<\/li>
    • C\u1ea3i thi\u1ec7n \u0111\u1ed9 tin c\u1eady…<\/li><\/ul>\n\n\n\n

      4. C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/h2>\n\n\n\n

      Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng, k\u1ec3 c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c m\u1ea1nh. \u0110\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong> khoa h\u1ecdc, h\u1ee3p l\u00fd v\u00e0 \u0111\u1eebng b\u1ecf qua 8 b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u01b0ng c\u1ef1c k\u1ef3 quan tr\u1ecdng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n

      4.1. Nghi\u00ean c\u1ee9u quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

      Nghi\u00ean c\u1ee9u quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc c\u1ef1c k\u1ef3 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi:<\/p>\n\n\n\n

      • Th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 \u0111\u1ee7 l\u1edbn v\u00e0 h\u1ea5p d\u1eabn?<\/li>
      • C\u00f3 n\u00ean ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi \u1edf th\u1ecb tr\u01b0\u1eddng n\u00e0y?<\/li>
      • C\u00f3 n\u00ean r\u00fat v\u1ed1n\/t\u0103ng v\u1ed1n \u1edf th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng?<\/li>
      • C\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng?<\/li><\/ul>\n\n\n\n
        \"nghi\u00ean
        B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3<\/figcaption><\/figure><\/div>\n\n\n\n

        M\u1ed9t khi b\u1ea1n hi\u1ec3u ch\u00ednh x\u00e1c v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd c\u00f3 l\u1ee3i th\u1ebf \u0111ang k\u1ec3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, t\u1ea1o kh\u1ea3 n\u0103ng sinh l\u1eddi, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u00f9ng l\u0129nh v\u1ef1c.<\/p>\n\n\n\n

        B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c quy m\u00f4 th\u1ecb tr\u01b0\u1eddng theo c\u00e1c b\u01b0\u1edbc: Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u1eeb tr\u00ean xu\u1ed1ng -> Ph\u00e2n t\u00edch t\u1eeb d\u01b0\u1edbi l\u00ean -> Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. 3 b\u01b0\u1edbc n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng c\u01a1 b\u1ea3n v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 t\u00ecm ra th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

        4.2. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

        Vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc th\u1ee9 2 \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, b\u01b0\u1edbc n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh nhi\u1ec1u ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n, d\u1ec5 nh\u1eadn bi\u1ebft, n\u1eafm b\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

        C\u00e1c 3 c\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t:<\/p>\n\n\n\n

        • Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi ti\u00eau d\u00f9ng: c\u00f3 4 ph\u00e2n kh\u00fac nh\u1ecf theo: \u0110\u1ecba l\u00fd, Nh\u00e2n ch\u1ee7ng h\u1ecdc, T\u00e2m l\u00fd v\u00e0 H\u00e0nh vi ti\u00eau d\u00f9ng.<\/li>
        • Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p<\/li>
        • Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/li><\/ul>\n\n\n\n

          Doanh nghi\u1ec7p s\u1ebd d\u1ef1a v\u00e0o ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00e2n nh\u1eafc v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch marketing \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n

          4.3. Ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n

          Khi b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng c\u1ee7a n\u00f3 th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n \u01b0u ti\u00ean nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n, mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn ph\u1ea3i l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau, ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

          H\u00e3y c\u1ed1 g\u1eafng th\u1ef1c hi\u1ec7n x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau b\u1edfi \u0111\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n

          4.4. \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n

          \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m (Product positioning) l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng d\u1ea5u \u1ea5n ri\u00eang c\u1ee7a m\u00ecnh. Theo \u0111\u00f3 khi doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t ra m\u1ed9t s\u1ea3n ph\u1ea9m hay cung c\u1ea5p \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1ed9t d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ecbnh v\u1ecb ch\u00fang, t\u1ea1o ra nh\u1eefng thi\u1ebft k\u1ebf c\u00f3 \u0111\u1eb7c t\u00ednh kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n

          \"\u0111\u1ecbnh
          \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t thu h\u00fat kh\u00e1ch h\u00e0ng<\/figcaption><\/figure><\/div>\n\n\n\n

          \u0110\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng, b\u1ea1n s\u1ebd ph\u1ea3i n\u1eafm ch\u1eafc \u0111\u01b0\u1ee3c vi\u1ec7c suy ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o. \u0110\u00e2u s\u1ebd l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng y\u00eau th\u00edch nh\u1ea5t? V\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n hi\u1ec7n t\u1ea1i \u0111ang c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c t\u00ednh \u0111\u00f3.<\/p>\n\n\n\n

          Sau khi c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi, doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n

          4.5. \u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n

          \u0110\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1, n\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 chi ph\u00ed b\u1ea1n b\u1ecf ra cho t\u1edbi khi b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3. \u0110\u1ecbnh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u0169ng c\u1ea7n ph\u1ea3i tu\u00e2n theo chi\u1ebfn l\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c t\u1eeb th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong>, gi\u00e1 h\u1edbt v\u00e1ng…v\u00e0 \u0111\u1eebng qu\u00ean ghi nh\u1edb 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m:<\/p>\n\n\n\n

          • B\u01b0\u1edbc 1: T\u00ednh gi\u00e1 v\u1ed1n cho s\u1ea3n ph\u1ea9m<\/li>
          • B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/li>
          • B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh m\u1ee9c l\u1ee3i nhu\u1eadn doanh nghi\u1ec7p mong mu\u1ed1n<\/li>
          • B\u01b0\u1edbc 4: \u0110\u1eb7t gi\u00e1 ni\u00eam y\u1ebft (gi\u00e1 b\u00e1n l\u1ebb)<\/li>
          • B\u01b0\u1edbc 5: \u0110\u1eb7t gi\u00e1 b\u00e1n s\u1ec9<\/li><\/ul>\n\n\n\n

            4.6. Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n

            Nh\u01b0 \u0111\u00e3 gi\u1edbi thi\u1ec7u, ch\u00fang ta c\u00f3 6 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn, h\u00e3y c\u0103n c\u1ee9 v\u00e0o th\u1ef1c tr\u1ea1ng, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea3 m\u1ee5c ti\u00eau, \u0111i\u1ec1u ki\u1ec7n c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n

            B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u1edbi nhau \u0111\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3, ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n\n\n\n

            4.7. Marketing t\u0103ng th\u1ecb ph\u1ea7n<\/h3>\n\n\n\n

            Marketing t\u0103ng th\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec1 gi\u00fap doanh nghi\u1ec7p doanh nghi\u1ec7p th\u00e0nh c\u00f4ng h\u01a1n tr\u00ean “th\u01b0\u01a1ng tr\u01b0\u1eddng”. Kh\u00f4ng ch\u1ec9 mang l\u1ea1i th\u1ecb ph\u1ea7n cao, n\u00f3 c\u00f2n t\u1ea1o ra nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0 gi\u1ea3m t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u b\u00e1n l\u1ebb, t\u0103ng l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c, \u0111\u1ea9y doanh s\u1ed1 t\u0103ng cao, chi\u1ebfm \u01b0u th\u1ebf h\u01a1n v\u1ec1 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i….<\/p>\n\n\n\n

            B\u1ea1n c\u00f3 th\u1ec3 Marketing t\u0103ng th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1c c\u00e1ch nh\u01b0: \u0110\u1ed5i m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, Ph\u00e1t tri\u1ec3n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1edbi, \u0110a d\u1ea1ng h\u00f3a c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb…<\/p>\n\n\n\n

            \"marketing
            Chi\u1ebfn l\u01b0\u1ee3c marketing gi\u00fap doanh nghi\u1ec7p t\u0103ng th\u1ecb ph\u1ea7n nhanh ch\u00f3ng<\/figcaption><\/figure><\/div>\n\n\n\n

            4.8. Kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n

            \u0110\u1eebng qu\u00ean kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong>. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online ho\u1eb7c offline \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c mong mu\u1ed1n, y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ed5i m\u1edbi, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m theo xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng cho vi\u1ec7c kinh doanh.<\/p>\n\n\n\n

            5. Nh\u1eefng l\u01b0u \u00fd, sai l\u1ea7m c\u1ea7n tr\u00e1nh khi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n

            \u0110\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p, qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, n\u1ebfu ch\u1ee7 quan v\u00e0 ph\u1ea1m sai l\u1ea7m th\u00ec s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e3ng ph\u00ed th\u1eddi gian, ti\u1ec1n b\u1ea1c c\u0169ng nh\u01b0 ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n

            Do \u0111\u00f3, h\u00e3y ghi nh\u1edb nh\u1eefng sai l\u1ea7m khi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong> d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai s\u00f3t v\u00e0 c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn:<\/p>\n\n\n\n

            • Kh\u00f4ng bi\u1ebft m\u00ecnh c\u1ea7n g\u00ec khi x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, d\u1eabn \u0111\u1ebfn vi\u1ec7c lan man v\u00e0 l\u00e3ng ph\u00ed c\u00f4ng s\u1ee9c.<\/li>
            • Ch\u1ec9 d\u00f9ng nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p: nh\u1eefng th\u00f4ng tin n\u00e0y ch\u1ec9 mang t\u00ednh bao qu\u00e1t chung v\u00e0 ch\u01b0a th\u1ec3 ph\u00e2n t\u00edch r\u00f5 v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p<\/li>
            • S\u1eed d\u1ee5ng ngu\u1ed3n th\u00f4ng tin kh\u00f4ng \u0111\u00e1ng tin<\/li>
            • L\u1ea1m d\u1ee5ng kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh<\/li>
            • Ch\u1ecdn sai \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e1p vi\u00ean<\/li>
            • Ch\u1ec9 d\u00f9ng m\u1ed9t ngu\u1ed3n th\u00f4ng tin<\/li>
            • C\u00e2u h\u1ecfi qu\u00e1 d\u00e0i, qu\u00e1 r\u1ed9ng hay kh\u00f4ng \u0111\u1ee7 s\u00e2u<\/li>
            • Ch\u1ec9 mu\u1ed1n x\u00e1c nh\u1eadn \u00fd ki\u1ebfn t\u1eeb tr\u01b0\u1edbc<\/li>
            • Ng\u00f3 l\u01a1 k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/li><\/ul>\n\n\n\n

              6. T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n

              Th\u00f4ng qua b\u00e0i vi\u1ebft, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 hi\u1ec3u th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng r\u1ed3i ph\u1ea3i kh\u00f4ng? Vi\u1ec7c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua, ch\u00ednh v\u00ec th\u1ebf h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p \u0111\u1ec3 thu v\u1ec1 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. \u0110\u00e2y s\u1ebd l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb, m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Trong kinh doanh, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Market penetration) l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0…<\/p>\n","protected":false},"author":7,"featured_media":8830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,1862],"tags":[],"yst_prominent_words":[183,71,122,1206,44],"class_list":["post-8806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-nghien-cuu-thi-truong","content-wrap"],"_links":{"self":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/8806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/comments?post=8806"}],"version-history":[{"count":12,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/8806\/revisions"}],"predecessor-version":[{"id":10075,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/posts\/8806\/revisions\/10075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media\/8830"}],"wp:attachment":[{"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/media?parent=8806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/categories?post=8806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/tags?post=8806"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/khaosat.me\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=8806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}