{"id":9927,"date":"2023-08-21T15:00:57","date_gmt":"2023-08-21T08:00:57","guid":{"rendered":"https:\/\/khaosat.me\/blog\/?p=9927"},"modified":"2025-09-07T11:14:40","modified_gmt":"2025-09-07T04:14:40","slug":"brand-awareness-muc-do-nhan-dien-thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/khaosat.me\/blog\/brand-awareness-muc-do-nhan-dien-thuong-hieu-la-gi\/","title":{"rendered":"Brand awareness l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"\n

Brand awareness<\/a> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kh\u00e1 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty\/doanh nghi\u1ec7p hi\u1ec7n nay, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, PR, Marketing truy\u1ec1n th\u00f4ng\u2026 C\u00f3 th\u1ec3 n\u00f3i, brand awareness c\u1ef1c k\u1ef3 quan tr\u1ecdng trong kinh doanh, b\u00e1n h\u00e0ng. V\u1eady ch\u00ednh x\u00e1c brand awareness l\u00e0 g\u00ec? L\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 l\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng brand awareness hi\u1ec7u qu\u1ea3 nh\u1ea5t? H\u00e3y c\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 cho m\u00ecnh nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y nh\u00e9.<\/p>\n\n\n\n

1\/ M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u – Brand awareness l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Brand awareness <\/strong>l\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef chung m\u00f4 t\u1ea3 m\u1ee9c \u0111\u1ed9 quen thu\u1ed9c (nh\u1eadn bi\u1ebft) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Brand awareness<\/strong> l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 \u0111\u00e1ng nh\u1edb v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

\"m\u1ee9c
Brand awareness l\u00e0 g\u00ec?<\/figcaption><\/figure>\n\n\n\n

Gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 l\u00e0m cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1ng nh\u1edb trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u0103ng l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

L\u01b0u \u00fd:<\/strong> Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i nh\u1edb l\u1ea1i m\u1ed9t t\u00ean c\u00f4ng ty c\u1ee5 th\u1ec3. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n bi\u1ebft l\u00e0 c\u00e1c t\u00ednh n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng l\u00e0m cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c trong c\u00f9ng m\u1ed9t ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

2\/ 3 c\u1ea5p \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n

2.1\/ Top of mind – Th\u01b0\u01a1ng hi\u1ec7u ngh\u0129 \u0111\u1ebfn \u0111\u1ea7u ti\u00ean<\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft cao nh\u1ea5t, l\u00fac n\u00e0y kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb ngay t\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hay b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5, t\u1ea1i Vi\u1ec7t Nam khi n\u00f3i v\u1ec1 m\u00ec t\u00f4m th\u00ec nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd nh\u1edb t\u1edbi H\u1ea3o H\u1ea3o, ho\u1eb7c khi n\u00f3i v\u1ec1 xe m\u00e1y th\u00ec Honda l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u\u2026<\/p>\n\n\n\n

2.2\/ Spontaneous – Kh\u00f4ng nh\u1eafc m\u00e0 nh\u1edb<\/h3>\n\n\n\n

\u0110\u01b0\u1ee3c hi\u1ec3u l\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n nh\u1eafc t\u1edbi nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 nh\u1edb \u0111\u01b0\u1ee3c b\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

2.3\/ Prompt – Nh\u1eafc m\u1edbi nh\u1edb<\/h3>\n\n\n\n

C\u00f3 ngh\u0129a ra kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c nh\u1eafc th\u00ec m\u1edbi nh\u1edb t\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

\"c\u00e1c
c\u00e1c c\u1ea5p \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Top of mind<\/figcaption><\/figure>\n\n\n\n

Brand awareness <\/strong>hay m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh m\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng, b\u1edfi n\u00f3 r\u1ea5t quan tr\u1ecdng. M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng cao s\u1ebd gi\u00fap doanh nghi\u1ec7p gia t\u0103ng \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111ang cung c\u1ea5p. Vi\u1ec7c x\u00e2y d\u1ef1ng Brand awareness ch\u00ednh l\u00e0 g\u00f3p ph\u1ea7n gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb kh\u00e1c c\u00f9ng l\u0129nh v\u1ef1c.<\/p>\n\n\n\n

3\/ Brand awareness \u0111em l\u1ea1i l\u1ee3i \u00edch g\u00ec doanh nghi\u1ec7p?<\/h2>\n\n\n\n

Kh\u00f4ng ph\u1ea3i t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u mong mu\u1ed1n t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u kinh doanh. L\u1ee3i \u00edch m\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u mang t\u1edbi cho doanh nghi\u1ec7p l\u00e0 r\u1ea5t l\u1edbn:<\/p>\n\n\n\n

3.1\/ Gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n

Chi ph\u00ed m\u00e0 doanh nghi\u1ec7p b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 m\u1ed9t kho\u1ea3n kh\u00f4ng h\u1ec1 nh\u1ecf. Vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi b\u1ea1n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u00f3 m\u1ee9c chi ph\u00ed th\u1ea5p ho\u1eb7c mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n

Do \u0111\u00f3, vi\u1ec7c b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c chi ph\u00ed hi\u1ec7n t\u1ea1i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c gi\u1ea3m chi ph\u00ed \u0111\u00f3 th\u00f4ng qua n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t “k\u1ebf s\u00e1ch” hay d\u00e0nh cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

3.2\/ S\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Khi doanh nghi\u1ec7p c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 khi kh\u00e1ch h\u00e0ng \u0111ang mua s\u1eafm m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 ho\u1eb7c xem x\u00e9t m\u1ed9t c\u00f4ng ty \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t d\u1ecbch v\u1ee5, h\u1ecd nh\u1eadn ra c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd nh\u1eadn ra h\u01a1n m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 kh\u00f4ng quen thu\u1ed9c, ngay c\u1ea3 khi h\u1ecd kh\u00f4ng bi\u1ebft nhi\u1ec1u v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n

3.3\/ Kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 th\u1ee9 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t cho b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Khi kh\u00e1ch h\u00e0ng nh\u1eadn ra v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh cho c\u00f4ng ty c\u1ee7a b\u1ea1n. B\u1ea1n c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 c\u00e0ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd c\u00e0ng th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m v\u00e0 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng kh\u00e1c.<\/p>\n\n\n\n

3.4\/ D\u1ec5 d\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi<\/h3>\n\n\n\n

Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh, vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi th\u01b0\u1eddng d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 \u00edt t\u1ed1n k\u00e9m h\u01a1n tr\u01b0\u1edbc khi b\u1ea1n \u0111\u1ea7u t\u01b0 th\u00eam v\u00e0o ch\u00fang. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u01b0\u1eddng s\u1ebd quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n v\u00e0 th\u1eadm ch\u00ed s\u1eb5n s\u00e0ng b\u1ecf ti\u1ec1n \u0111\u1ec3 mua.<\/p>\n\n\n\n

3.5\/ L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c chia s\u1ebb<\/h3>\n\n\n\n

S\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 n\u00e2ng cao m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean t\u1ea5t c\u1ea3 cho th\u1ea5y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n. Kh\u00e1ch h\u00e0ng b\u1ecb thu h\u00fat b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd chia s\u1ebb gi\u00e1 tr\u1ecb. Khi b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c brand awareness <\/strong>m\u1ea1nh, b\u1ea1n c\u1ea7n truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. S\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng k\u00e9o d\u00e0i su\u1ed1t \u0111\u1eddi v\u00e0 th\u1eadm ch\u00ed chuy\u1ec3n sang c\u00e1c th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

3.6\/ N\u00e2ng cao uy t\u00edn v\u00e0 d\u1ec5 d\u00e0ng mua h\u00e0ng<\/h3>\n\n\n\n

C\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 n\u1ed5i ti\u1ebfng s\u1ebd n\u00e2ng cao uy t\u00edn c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng, ng\u00e0nh c\u1ee7a b\u1ea1n v\u00e0 th\u1ecb tr\u01b0\u1eddng n\u00f3i chung. Khi b\u1ea1n x\u00e2y d\u1ef1ng uy t\u00edn c\u1ee7a m\u00ecnh, b\u1ea1n c\u0169ng x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn, l\u00f2ng trung th\u00e0nh v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh. M\u1ecdi th\u1ee9 \u0111i \u0111\u00f4i v\u1edbi nhau v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng uy t\u00edn c\u1ee7a b\u1ea1n c\u00f3 m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng mua h\u00e0ng. Kh\u00e1ch h\u00e0ng mu\u1ed1n mua h\u00e0ng t\u1eeb nh\u1eefng c\u00f4ng ty m\u00e0 h\u1ecd th\u00edch, bi\u1ebft v\u00e0 tin t\u01b0\u1edfng. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e1ng tin c\u1eady, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 gia t\u0103ng \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n

3.7\/ Cung c\u1ea5p n\u1ec1n t\u1ea3ng \u0111\u1ec3 m\u1edf r\u1ed9ng doanh nghi\u1ec7p<\/h3>\n\n\n\n

M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u1ea1nh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. Khi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, \u0111\u00f4i khi h\u1ecd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p.<\/p>\n\n\n\n

4\/ L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty \/doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n

4.1\/ C\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n

C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c gia t\u0103ng l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i nh\u1eadn ra. Hai c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m l\u00e0 th\u00eam c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn c\u00e1c t\u00ednh n\u0103ng hi\u1ec7n c\u00f3.<\/p>\n\n\n\n

C\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 b\u1ea3n c\u1eadp nh\u1eadt m\u1edbi l\u00e0m cho s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i tr\u1edf n\u00ean ti\u00ean ti\u1ebfn h\u01a1n. Gi\u1ea3i ph\u00e1p nh\u01b0 v\u1eady n\u00e2ng cao \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 m\u1edf r\u1ed9ng c\u01a1 s\u1edf \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Th\u00eam v\u00e0o \u0111\u00f3, n\u00f3 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, gi\u1ea3m t\u1ef7 l\u1ec7 churn v\u00e0 g\u00f3p ph\u1ea7n gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

\u0110\u1ed5i m\u1edbi c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn r\u1ee7i ro. N\u00f3i chung, b\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft doanh nghi\u1ec7p c\u1ee7a m\u00ecnh s\u1ebd nh\u01b0 th\u1ebf n\u00e0o sau n\u00e0y v\u00e0 b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 g\u00ec. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111\u1ecbnh h\u00ecnh m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

4.2\/ Ch\u0103m s\u00f3c v\u00e0 l\u1eafng nghe kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Ch\u0103m s\u00f3c v\u00e0 l\u1eafng nghe kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng \u00e1n gia t\u0103ng brand awareness <\/strong>hi\u1ec7u qu\u1ea3 m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n

L\u1eafng nghe kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 nghe v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. N\u00f3 kh\u00f4ng ph\u1ea3i nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c tr\u1ea3 l\u1eddi ti\u1ebfng chu\u00f4ng \u1edf b\u00e0n d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. L\u1eafng nghe kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ch\u00fa \u00fd \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 hi\u1ec3u c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng doanh nghi\u1ec7p th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn h\u1ecd b\u1eb1ng c\u00e1ch ch\u0103m s\u00f3c v\u00e0 l\u1eafng nghe. H\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u00e0 n\u1eafm b\u1eaft c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1, sau \u0111\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i nh\u1ea5t qu\u00e1n. Doanh nghi\u1ec7p h\u00e3y g\u1eedi \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi th\u00f4ng \u0111i\u1ec7p r\u1eb1ng kinh nghi\u1ec7m v\u00e0 \u00fd ki\u1ebfn \u200b\u200b\u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c xem x\u00e9t m\u00e0 c\u00f2n c\u00f3 gi\u00e1 tr\u1ecb s\u00e2u s\u1eafc. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, khahcs h\u00e0ng s\u1ebd h\u00e0i l\u00f2ng h\u01a1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 \u1ea5n t\u01b0\u1ee3ng v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

4.3\/ T\u1ea1o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 ph\u1ea3n \u00e1nh tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp v\u1ec1 nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 th\u1ea5y, nghe, h\u1ecdc, suy ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn theo th\u1eddi gian.<\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb lu\u00f4n c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m chung:<\/p>\n\n\n\n